Salesforce Marketing Automation Specialist

Labcorp • Durham, NC

1d • $80,000 - $100,000 • Hybrid

About The Position

At Labcorp, we’re driven by a mission to improve health and improve lives. As a global life sciences and healthcare company, we harness science for human good—because everything we do has the potential to change lives. We’re seeking a Salesforce Marketing Automation Specialist to join our digital marketing team. If you're an expert in email marketing with deep experience in Salesforce Marketing Cloud, this could be the perfect opportunity for you. Note: This is a hybrid role requiring in-office collaboration 3 days per week. Remote work is permitted up to 2 days weekly once fully onboarded. 100% remote candidates will not be considered.

Requirements

• 3-5 years years of hands-on experience running email campaigns using Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder) Highly Preferred.
• Bachelor’s degree in Marketing, Business, Communications, Computer Science, Information Systems, or related field required

Nice To Haves

• Salesforce Marketing Cloud Email Specialist certification Highly Preferred, additional certifications a plus: Salesforce Certified AI Associate, Marketing Cloud Consultant, Developer, Data Cloud are desirable
• Experience with cross-channel campaigns (email, SMS, social, push) highly preferred.
• Familiarity with API integrations and data workflows highly preferred .

Responsibilities

• Primary focus is executing multiple timely, error-free email and SMS campaigns using Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
• Configure complex Data Cloud audiences and data extensions across multiple consumer health brands.
• Act as a subject matter expert, collaborating with cross-functional teams (marketing, creative, analytics, IT, legal, agencies) to align execution with strategic goals.
• Lead QA and testing efforts across campaigns, integrations, and new features to ensure flawless delivery and compliance.
• Monitor campaign KPIs and recommend optimizations to improve engagement, deliverability, and feature adoption.
• Support onboarding and integration of newly acquired brands into the Marketing Cloud ecosystem.
• Explore and pilot emerging AI/ML tools to enhance personalization and efficiency.

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
• Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.
• Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level