Salesforce Digital Marketing Specialist

List Engage•Framingham, MA

6h•Remote

About The Position

We are looking for a brilliant marketing mind to join our team with a keen focus on content marketing, channel activation, and segmentation strategy. This role would involve collaborating with our larger team to create amazing campaigns. This person needs to understand the intersection of sales, marketing, and technology. This role sits on our internal marketing team, working to build the ListEngage brand. The role reports to our GTM Lead.

Requirements

Design skills for reviewing and providing feedback on designs
High attention to detail
Knowledge of computer operating systems, hardware, and software
Excellent verbal communication skills
A drive to learn more, being growth-oriented
You love Salesforce technology, marketing, and content
A desire to own it
Increase email channel segmentation by 40% within the first year
Building systems and programs to drive better personalization through greater segmentation and data utilization
Increase email lead creation by 10%
Increase cross-channel lead generation by 25%

Nice To Haves

You love finding a cross-channel campaign solution
You’re obsessed with creating connected experiences across channels
Trailblazer with any Salesforce certification

Responsibilities

Creating content & distributing it across channels
Owning our instance of Account Engagement (FKA Pardot) for email campaigns, from the creative brief, creative review, HTML build, HTML QA, Scheduling, and beyond
Diving into the weeds of segmentation and engagement
Collaborating with the marketing lead to develop a variety of marketing materials
Create content based on templates and maintain updates on prior production content
Integrating our web, social, and email channels for better return on investment