Marketing Specialist, Digital

LiveRamp•Seattle, WA

About The Position

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. We're looking for a detail-oriented, Marketo-savvy Marketing Operations Specialist to join our growing Marketing Operations team during an exciting period of transformation. You'll be a critical partner in maintaining our marketing technology infrastructure, ensuring data quality, and enabling seamless campaign execution across our demand generation engine. This role is perfect for someone who loves the intersection of marketing strategy and technical execution—you'll work closely with our Senior Manager of Marketing Operations to administer platforms, QA campaigns, manage vendor relationships, and build the operational foundation that powers LiveRamp's go-to-market motion. You'll have the opportunity to work with best-in-class marketing technology (Marketo, Salesforce, Qualified, LeanData, ZoomInfo), learn from experienced MOps leaders, and make an immediate impact on a team that values precision, collaboration, and continuous improvement.

Requirements

2-4 years of hands-on marketing operations experience with demonstrable expertise in marketing automation platforms
Marketo expertise required: Proven experience building campaigns, managing automation workflows, and administering Marketo instances
Marketo Certified Expert or equivalent certification strongly preferred
Salesforce proficiency: Strong understanding of Salesforce objects (Leads, Contacts, Accounts, Campaigns, Opportunities), SFDC-Marketo sync, and CRM data management
Technical aptitude: Comfortable with HTML/CSS basics, API concepts, data imports/exports, and troubleshooting technical issues
Data-driven mindset: Strong analytical skills with ability to work with large datasets, identify data quality issues, and draw insights from campaign metrics
Extreme attention to detail: QA-oriented mindset with ability to catch errors, validate logic, and ensure accuracy in high-stakes campaign launches
Project management skills: Ability to manage multiple concurrent projects, prioritize competing demands, and deliver on deadlines

Nice To Haves

Experience with additional MarTech tools: LeanData, Qualified, ZoomInfo, Google Analytics, 6sense, Demandbase, or similar platforms
Familiarity with ABM (Account-Based Marketing) strategies and execution
Understanding of attribution models, funnel metrics, and marketing analytics
Experience working with offshore or contractor execution teams
Background in B2B SaaS or enterprise technology marketing
SQL or data manipulation skills
Exposure to compliance requirements (GDPR, CCPA, CAN-SPAM)

Responsibilities

Marketo administration: Configure programs, build smart campaigns, manage templates, troubleshoot automation workflows, and maintain platform health
Campaign execution support: Build and QA email campaigns, landing pages, forms, and nurture programs in partnership with our vendor partners (Nvish)
Integration management: Monitor and troubleshoot integrations between Marketo, Salesforce, Qualified, LeanData, and other MarTech tools
Platform optimization: Identify opportunities to streamline workflows, improve automation efficiency, and enhance campaign performance
Documentation: Maintain comprehensive documentation of platform configurations, processes, and best practices
Database hygiene: Monitor data quality, identify and resolve duplicates, manage data enrichment workflows (ZoomInfo), and ensure field mapping accuracy
Compliance oversight: Support GDPR and data privacy compliance including consent management, data subject requests, and lead upload reviews
List management: Build target lists, manage segmentation logic, validate suppression rules, and ensure campaign targeting accuracy
Data audits: Conduct regular audits of lead lifecycle stages, field usage, and data integrity across systems
Pre-launch QA: Review campaign builds for accuracy including segmentation logic, suppression lists, UTM parameters, form configurations, and routing rules
Testing protocols: Test user experiences across email rendering, form submissions, landing page functionality, and chat routing
Post-launch monitoring: Track campaign performance, monitor deliverability metrics, validate conversion tracking, and identify issues requiring troubleshooting
Quality standards: Enforce naming conventions, folder structures, documentation requirements, and operational best practices
Vendor management: Serve as day-to-day liaison with Nvish (campaign execution partner), coordinating workload, reviewing deliverables, and providing feedback
Cross-functional collaboration: Partner with Demand Gen, Sales Ops, RevOps, and other stakeholders on campaign execution, data requirements, and system enhancements
Project coordination: Manage timelines, communicate status updates, and ensure deliverables meet quality standards and deadlines
Dashboard maintenance: Build and maintain operational dashboards in Salesforce and Marketo for campaign performance, funnel metrics, and data quality
Ad hoc analysis: Support the Senior Manager with campaign performance analysis, data pulls, and reporting requests
Performance insights: Identify trends, anomalies, and optimization opportunities in campaign data

Benefits

People: Work with talented, collaborative, and friendly people who love what they do.
Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

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