Marketing Automation Manager (Remote)

Libertex Group

29d • Remote

About The Position

We are looking for a hands-on Lifecycle / Marketing Automation Specialist who loves writing copy, testing hypotheses, and improving product conversion.
This is not an acquisition role and not a people management role. You will work with an existing user base and focus on activation, conversion, retention, and monetization.
You will own campaigns end-to-end: from idea and copy to launch, A/B testing, and performance analysis. If you enjoy experimenting, working close to the product, and seeing a direct impact of your work, this role is for you.

Requirements

• 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
• Excellent copywriting skills. You enjoy writing clear, effective texts and adapting tone for different channels and user states.
• Strong understanding of customer journey and lifecycle marketing.
• Solid experience with A/B testing: hypothesis building, experiment setup, and result interpretation.
• Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
• Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.).
• Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
• Basic HTML/CSS knowledge for template edits.
• Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH!

Nice To Haves

• Experience in fintech, crypto, or forex products.
• Experience with AI-assisted content or automation workflows.
• Experience with dynamic content and personalization at scale.

Responsibilities

• Own and execute conversion and retention campaigns across email, push, and in-app channels.
• Write high-quality copy for different channels, segments, and lifecycle stages.
• Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows).
• Run continuous A/B tests: messages, formats, mechanics.
• Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.)
• Work closely with Product and Tech teams on in-app communication, dynamic content, and promo mechanics.

Benefits

• 21 working days of annual leave
• Work remotely whilst being part of a global team
• Udemy Business unlimited membership
• Professional and personal development opportunities in a fast-growing environment
• Libertex Group is an equal opportunity employer, fostering an inclusive and diverse environment. We do not discriminate based on any characteristic protected by the law. Candidate privacy is respected, and all data is securely stored and used solely for recruitment purposes, in line with GDPR and our internal policies. Unsuccessful applicants may have their data retained for future opportunities unless deletion is requested.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed