Marketing Automation & CRM Specialist

Abbott • Lake Forest, CA

4d • $78,000 - $156,000 • Onsite

About The Position

The Marketing Automation & CRM Specialist will manage the marketing automation and CRM ecosystem that supports demand generation, lead management, and reporting across multiple RMDx business units. This role will help connect digital marketing activity to commercial outcomes through scalable processes, clean data, and reliable reporting. The role is an onsite position within the Rapid and Molecular Diagnostics (RMDx) division, based out of Chicago, IL (Willis Tower) or Lake Bluff, IL.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
• 3+ years of hands-on experience with a marketing automation platform such as Marketo, HubSpot, Eloqua, or Pardot.
• Experience working with Salesforce CRM and marketing-to-sales data integration.
• Experience with lead scoring, lead routing, lifecycle management, and database administration.
• Experience building and managing automated marketing programs and email campaigns.

Nice To Haves

• Marketing automation platform certification (Marketo, HubSpot, Eloqua, or Salesforce).
• Experience supporting multiple business units within a shared CRM and marketing automation environment.
• Experience in healthcare, medical device, pharmaceutical, or other regulated industries.
• Familiarity with attribution reporting, UTM governance, and campaign analytics.
• Experience with account-based marketing (ABM), intent data integrations, or segmentation strategies.
• Experience with analytics tools such as Google Analytics 4, Tableau, Looker, or Power BI.
• Basic HTML/CSS knowledge for email template troubleshooting and updates.

Responsibilities

• Administer and optimize the marketing automation platform across multiple business units.
• Manage CRM integrations, data flows, lead routing, lifecycle processes, and platform governance.
• Build and maintain nurture campaigns, webinar workflows, event follow-up programs, and automated customer journeys.
• Develop and optimize lead scoring models aligned to sales qualification and pipeline objectives.
• Maintain database quality through deduplication, segmentation, suppression management, and data governance practices.
• Partner with marketing, sales operations, and analytics teams to support campaign execution and reporting needs.
• Ensure compliance with privacy, consent management, and digital marketing requirements.
• Support attribution reporting by maintaining accurate campaign, lead source, and funnel data.
• Establish platform standards, templates, and scalable processes across the organization.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level