Marketing Associate

Sanders Industries HoldingsLake Forest, CA
$25 - $30Onsite

About The Position

We are seeking a highly organized and analytical Marketing Operations Associate to support marketing and sales initiatives for a global manufacturing engineering components company. This role is ideal for an early-career professional with approximately 1 year of experience and a bachelor’s degree in Business Analytics, Marketing, Business Administration, or a related field. The Marketing Operations Associate will support lead generation and management activities, coordinate global trade shows and webinars, maintain digital marketing platforms, assist with market research and reporting, and provide operational support for sales and marketing programs. The ideal candidate is detail-oriented, technically capable, proactive, and comfortable working cross-functionally in a fast-paced industrial B2B environment. About Bal Seal: Bal Seal Engineering delivers advanced sealing, connecting, and contact solutions that serve medical, aerospace, energy, and industrial markets. Our proprietary spring-energized seals and electrical contacts help customers achieve precision, efficiency, and reliability. Employees thrive in a culture that values craftsmanship, technical mastery, and close partnership with customers solving complex challenges.

Requirements

  • Bachelor’s degree in Business Analytics, Marketing, Business Administration, Communications, or related field.
  • 1-4 years of relevant internship or professional experience in marketing, sales operations, business analytics, or related functions.
  • Strong organizational and project coordination skills.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Detail-oriented with strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Must be a U.S. person within the meaning of ITAR (U.S. Citizen, U.S. Permanent Resident, Political Asylee, or Refugee).

Nice To Haves

  • Experience with CRM or lead management systems.
  • Familiarity with Google Analytics and marketing reporting tools.
  • Exposure to SEO, digital marketing, or website content management systems.
  • Experience coordinating events, webinars, or trade shows.
  • Knowledge of SharePoint or similar collaboration platforms.
  • Basic graphic design or visual content creation skills is a plus.
  • Experience in a B2B or manufacturing environment is preferred.

Responsibilities

  • Manage and maintain incoming leads generated through website inquiries, trade shows, digital campaigns, and future platforms such as 3Dfindit.
  • Support lead generation initiatives through digital marketing, SEO, web activities, and trade shows.
  • Distribute leads to sales and field representatives in a timely manner.
  • Track and monitor lead progression and support sales teams in converting leads into opportunities and customers.
  • Maintain CRM and lead tracking systems to ensure data accuracy and reporting visibility.
  • Coordinate logistics and administration for approximately 10–15 global trade shows annually, including distributor-supported events in Asia.
  • Manage trade show registrations, exhibitor portals, badges, and event documentation.
  • Coordinate hotel and travel-related communications for participating staff.
  • Prepare pre-show communications and overview meetings with exhibitors.
  • Coordinate shipment and preparation of trade show materials and exhibit trunks.
  • Prepare lead retrieval forms, qualifiers, and post-show reporting.
  • Manage invoices, payments, and vendor communications related to trade shows.
  • Download and distribute trade show leads following events.
  • Support the preparation and distribution of AI-generated event preparation materials for sales and trade show participants.
  • Generate reports using Google Analytics, DRF, and other business intelligence tools to support sales growth and marketing effectiveness.
  • Analyze marketing and lead performance data and provide actionable insights.
  • Support market research activities and assist with validating market and customer information.
  • Assist with maintaining and updating company website content and pages.
  • Coordinate with external web development vendors as needed.
  • Support ongoing SEO maintenance and optimization initiatives.
  • Assist with digital marketing campaigns, webinars, and online promotional efforts.
  • Update and maintain SharePoint resources including Sales Central, Market Intelligence, and marketing-related pages.
  • Support internal marketing communications and content organization.
  • Coordinate preparation and shipment of customer sample requests.
  • Complete shipping request documentation and coordinate with shipping teams.
  • Manage international shipment documentation and communication as required.
  • Provide shipment tracking information to recipients and confirm delivery status.
  • Organize and administer webinars, training sessions, and annual marketing program calendars.
  • Coordinate logistics, communications, and participant support for virtual events.
  • Assist with visual content development including graphics, photography, and marketing collateral.
  • Support additional digital marketing and marketing operations initiatives as needed.
  • Perform other duties and special projects as assigned.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Short-term disability coverage
  • Long-term disability coverage
  • Accident insurance
  • Critical illness insurance
  • Basic life insurance
  • Supplemental life insurance
  • Employee assistance plan
  • Retirement savings
  • Matching retirement contributions
  • Developmental opportunities
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