Marketing Associate

TOMIS•Missoula, MT

8h•Hybrid

About The Position

We are in search of an innovative Marketing Associate who is eager to work across an integrated marketing strategy with clients and TOMIS members, will positively enhance our work culture, is eager to realize their full potential and willing to support our team in a variety of initiatives. Our ideal candidate has a solutionist mindset and is a self-starter with extensive experience in content-rich, data-driven marketing, excellent customer service, and creative problem-solving skills, and has a genuine desire to learn. Your role as a TOMIS Marketing Associate will be both evolving and exciting. You will be working directly with Marketing Managers to develop, implement, monitor, and report out on multifaceted digital marketing campaigns for our clients in the tourism industry. This position will be an instrumental member of every team, with tremendous potential for growth. This role has limited direct client management. You will have the support and oversight of a Marketing Manager or a Senior Marketing Manager in client management, communications, and reporting.

Requirements

Minimum of 1 year of applicable work or academic experience.
Must work well and communicate effectively with a small team while being able to manage multiple projects at a time.
Highly organized with grave attention to detail and the ability to find the right answers quickly.
Content marketing experience.
Ability to effectively lead multiple projects at the same time and manage time and prioritized task management.

Nice To Haves

Experience creating email campaigns, automation, audience segmentation, and retargeting a plus.
Understanding of website analytics and data analysis a plus.
Knowledge of marketing digital tools and techniques.
Experience with SEO (Technical SEO experience is a major plus).
Experience with WordPress, SquareSpace or other website builder.
Solid computer skills, including MS Excel or Google Sheets, and Google Analytics.
Excellent communication and presentation skills.
Strong analytical skills with a goal-oriented, solutionist attitude.
Experience, understanding and/or passion for the outdoor activity/tourism industry.
Passion to learn new skills and work/think outside the box.
Graphic design experience (Canva or Adobe Creative Cloud knowledge).

Responsibilities

Develop, implement, monitor, and report on multifaceted digital marketing campaigns for clients in the tourism industry.
Manage daily administrative tasks to ensure the marketing department runs smoothly.
Conduct market research to identify new opportunities.
Gather and analyze consumer behavior data (e.g. web traffic and rankings).
Implement strategic initiatives outlined and assigned by Marketing Managers.
Develop and promote digital campaigns for clients across Facebook, Instagram, Google Ads, MailChimp, and other social platforms in coordination with the Marketing Manager.
Create advertising materials (e.g. ad creative, newsletters) in coordination with the Marketing Manager.
Monitor and analyze sales and marketing metrics (website traffic, conversion rates, SEO initiatives, social, paid campaigns) to ensure success, using the agile methodology to adjust as needed.
Generate innovative ideas to promote brands and businesses in the tourism industry in coordination with the Marketing Manager.
Ensure brand consistency across all channels for each client.
Track project performance to analyze the success and completion of established business goals in coordination with the Marketing Manager.
Assist in establishing a strong, long-term web presence for all clients in coordination with the Marketing Manager.