Marketing Associate

Goodridge USA•Mooresville, NC

9h•$50,000 - $70,000

About The Position

The Marketing Associate develops plans, coordinates, and executes marketing activities across North America. The role supports Goodridge’s strategic business sectors—Performance & Racing, OEM, and Defense & Aviation—while maintaining a consistent regional brand presence across the Americas and alignment with the wider Goodridge Group. The position is primarily hands-on, focusing on coordination, project management, governance, and performance measurement, while contributing to strategy as needed. The Marketing Associate is a core member of the Global Marketing Committee, working with the Americas and EMEAA marketing teams and other stakeholders to align strategies, budgets, campaigns, trade shows, sponsorships, and brand standards. The role coordinates regional marketing plans and integrated campaigns, content, events, sponsorships, and brand assets; manages projects, budgets, suppliers, and stakeholders; and develops KPI-based reporting on marketing performance and contribution to commercial growth. It represents the Americas in global marketing coordination and builds relationships across business units and functions.

Requirements

Five or more years of progressively responsible marketing experience, ideally in a multi-business-unit, manufacturing, automotive, motorsport, aerospace, defense, or other technical B2B environment.
Demonstrated experience coordinating integrated campaigns, content, digital and social media, trade shows, events, sponsorships, and external agencies or suppliers.
Strong project-management capability, including scope definition, scheduling, stakeholder coordination, budget control, risk management, and delivery across concurrent initiatives.
Working knowledge of brand governance, corporate communications, content planning, lead generation, digital marketing, and performance measurement.
Experience developing budgets, managing expenditure, evaluating return on investment, and translating data into clear recommendations for business leaders.
Proficiency with Microsoft 365, including Teams, Planner, SharePoint, PowerPoint, Excel, and Copilot.
Excellent written and verbal communication skills, with the ability to adapt complex technical and commercial information for varied audiences and channels.
Ability to travel domestically and internationally, including attendance at trade shows, motorsport events, customer activities, and Group meetings, as business needs require.

Nice To Haves

Bachelor’s degree in marketing, communications, business, or a related field preferred; equivalent relevant experience may be considered.
Familiarity with content-management, social-media, analytics, marketing-automation, or customer-relationship-management platforms is desirable.

Responsibilities

Coordinate and execute the Americas marketing plan across Performance & Racing, OEM, and Defense & Aviation, translating business priorities into campaigns, content, events, and measurable deliverables.
Maintain consistent brand positioning and corporate identity across regional communications, digital channels, marketing materials, merchandise, sponsorships, and customer-facing activities.
Plan and manage content and media activity, including editorial calendars, social media, photography, video, product launches, customer stories, corporate communications, and B2B campaigns.
Plan, coordinate, and attend trade shows, motorsport activities, customer and partner events, and sponsorship activations, including budgets, suppliers, assets, logistics, on-site support, and post-event evaluation.
Lead marketing projects by establishing scope, responsibilities, timelines, milestones, and governance, using Microsoft 365 tools to support visibility, collaboration, and delivery.
Manage regional marketing expenditure within approved budgets, prioritize investment against business objectives, control costs, and maintain accurate forecasts and reporting.
Develop KPI-based reporting for brand awareness, audience reach and engagement, lead generation, website traffic, event performance, sponsorship return, and marketing contribution to commercial growth.
Represent the Americas on the Global Marketing Committee, align plans with EMEAA and Group stakeholders, share best practices, and identify cross-region and cross-business-unit synergies.
Build effective relationships with business leaders, Sales, Business Development, Product Management, Engineering, agencies, dealers, customers, media, and sponsorship partners to support growth objectives.
Maintain a company-wide catalog of apparel, trade-show equipment, promotional products, giveaways, displays, collateral, and corporate branding assets.
Travel domestically and internationally and attend trade shows, motorsport events, customer activities, and Group meetings as business needs require.