Marketing Associate - Neurosurgical
Stryker•Portage, MI
•$59,900 - $83,300•Onsite
About The Position
The Marketing Associate will support the Neurosurgical Marketing team and serve as a product expert for the High Speed Drills portfolio. The role supports the Neurosurgical business by developing sales tools and resources, supporting surgeon education and training initiatives, and creating marketing collateral. It also involves cross-divisional collaboration on marketing campaigns and engagement with professionals in the field to contribute to business success and improved patient outcomes.
Requirements
- Bachelor’s degree required.
- 0+ years of work experience required.
Nice To Haves
- MBA preferred.
- Previous experience in a marketing function.
Responsibilities
- Understand key competitors and their relative strengths and weaknesses.
- Understand customer groups and why customers buy the product or service.
- Identify critical customer needs and preferences.
- Provide customer feedback to marketing leadership.
- Aid in constructing the marketing plan.
- Understand basic budget management principles.
- Apply general marketing principles, including segmentation, targeting, and positioning.
- Serve as a subject matter expert for applicable products and product lines, and answer technical questions.
- Support sales training initiatives and programs throughout the year.
- Support the on-label use and promotion of all products.
- Understand and support setting prices and maintaining product or portfolio margins.
- Understand commonly used internal and external communication goals, tools, and formats.
- Use appropriate scorecards to track results.
- Track existing KPIs and report results to the organization.
- Share basic customer satisfaction input trends with the sales force.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
