Marketing Associate - Houston, TX

Greystar•Houston, TX

About The Position

The Marketing Associate collaborates with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies and ensure their consistent deployment across an assigned portfolio. The role partners with internal and external groups to implement strategic marketing plans aligned with community and portfolio goals. It may be designated as a senior role depending on experience and the complexity of assigned responsibilities.

Responsibilities

Serve as the primary marketing contact for onsite and operations teams for an assigned portfolio of sites.
Provide ongoing marketing support to community teams, business leaders, and clients; develop tactical campaigns and asset-level strategies that promote each community’s brand and support its business goals throughout the asset’s life.
Assist onsite teams with social media strategy, email marketing, advertising websites, content, and the overall customer experience.
Analyze reports and present marketing performance data to internal and external clients; research business intelligence sources, partner with revenue management, monitor asset status, and develop short- and long-range marketing plans.
Communicate through webinars, live presentations, social media tools, website content, training manuals, and participation in major internal and external events to enhance client engagement and satisfaction.
Recommend design agencies, consult on creative scopes of work, distribute requests for proposals, and project-manage property branding initiatives to support high-quality, timely deliverables.
Organize and manage the storage of marketing materials and maintain digital assets.
Meet regularly with advertising and marketing partners; review proposed service contracts, recommend creative service providers, monitor supplier performance and service quality, and adjust services or budgets as needed to support asset goals.
Manage onboarding and offboarding of communities within the assigned portfolio.
Support regional new business development.
Contribute to marketing budget recommendations for individual assets and monitor spending against ROI benchmarks.
Provide technical guidance and support to onsite and corporate teams and colleagues, including troubleshooting issues identified during audits of digital advertising channels.
Collaborate with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.

Benefits

Competitive medical, dental, vision, disability, and life insurance; low or free basic medical costs for employee-only coverage.
Paid time off, including 15 vacation days, 4 personal days, 10 sick days, and 11 paid holidays for new hires; an additional birthday day off after one year of service; and additional vacation accrued with tenure.
Onsite housing discount for onsite team members at Greystar-managed communities, subject to discount and unit availability.
A six-week paid sabbatical after 10 years of service and every five years thereafter.
401(k) with company match up to 6% of pay after six months of service.
Paid parental leave and a lifetime fertility benefit reimbursement of up to $10,000, including adoption or surrogacy.
Employee Assistance Program.
Critical illness, accident, and hospital indemnity coverage, pet insurance, and legal plans.
Charitable giving program and benefits.
May be eligible for a quarterly or annual bonus based on individual and company performance.