Marketing Associate - Houston, TX

Greystar Management Services•Houston, TX

About The Position

The Marketing Associate collaborates with marketing, onsite, and regional leadership teams to create customized tactical marketing strategies and ensure their consistent deployment across an assigned portfolio. The role partners with internal and external groups to implement strategic marketing plans aligned with community and portfolio goals, and provides ongoing support to community teams, business leaders, and clients. A senior role may be assigned based on experience and/or the complexity of responsibilities.

Responsibilities

Serve as the primary marketing contact for onsite and operations teams across an assigned portfolio.
Provide ongoing marketing support to community teams, business leaders, and clients; develop tactical campaigns and individual asset strategies that promote community brands and support business goals throughout each asset’s lifecycle.
Assist onsite teams with social media strategy, email marketing, advertising websites, content, and the overall customer experience.
Analyze reports and present marketing performance data to internal and external clients; research business intelligence sources, partner with revenue management, monitor asset status, and establish short- and long-range marketing plans.
Communicate through webinars, live presentations, social media tools, website content, training manuals, and participation in internal and external events to enhance client engagement and satisfaction.
Recommend design agencies, consult on creative scopes of work, distribute requests for proposals, and project-manage property branding initiatives to ensure high-quality, timely deliverables.
Organize the storage of marketing assets and maintain digital assets.
Meet regularly with advertising and marketing partners; review proposed service contracts for rates and service levels, recommend creative service providers, monitor supplier performance and service quality, and adjust services or budgets as needed to support asset goals.
Manage onboarding and offboarding of communities in the assigned portfolio.
Support regional new business development.
Contribute to marketing budget recommendations for individual assets and monitor spending against ROI benchmarks.
Provide technical guidance and support to onsite and corporate teams and colleagues, including troubleshooting issues identified during audits of digital advertising channels.
Collaborate with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.

Benefits

Competitive medical, dental, vision, disability, and life insurance benefits.
Low-cost (free basic) employee medical coverage for employee-only plans.
Paid time off, including 15 vacation days, 4 personal days, 10 sick days, and 11 paid holidays for new hires; additional vacation accrues with tenure, and employees receive their birthday off after one year of service.
Onsite housing discounts for onsite team members at Greystar-managed communities, subject to discount terms and unit availability.
Six-week paid sabbatical after 10 years of service and every five years thereafter.
401(k) with company match up to 6% of pay after six months of service.
Paid parental leave and lifetime fertility benefit reimbursement up to $10,000, including adoption or surrogacy.
Employee Assistance Program.
Critical illness, accident, hospital indemnity, pet insurance, and legal plans.
Charitable giving program and benefits.
Possible quarterly or annual bonus for corporate positions, based on individual and company performance.