Gail'S Homecare - Marketing Associate

Gail's Homecare•Conyers, GA

9d•Onsite

About The Position

Gail’s Homecare is a non-medical, in-home care provider dedicated to providing compassionate and reliable care to our clients and their families. We are looking for a motivated, creative, and organized Marketing Staff member to help grow our agency, increase community awareness, and build strong relationships with clients, families, referral sources, caregivers, and community partners. We value our employees the same way we value our clients! Gail’s Homecare is a non-medical, in-home care provider dedicated to providing compassionate and reliable care to our clients and their families. We are looking for a motivated, creative, and organized Marketing Staff member to help grow our agency, increase community awareness, and build strong relationships with clients, families, referral sources, caregivers, and community partners. We value our employees the same way we value our clients!

Requirements

Previous experience in marketing, sales, business development, healthcare marketing, or a related field preferred.
Experience in the home care or healthcare industry is a plus.
Excellent communication and interpersonal skills.
Comfortable communicating with healthcare professionals, clients, families, and community organizations.
Strong organizational and time-management skills.
Self-motivated and able to work independently.
Professional, friendly, and confident personality.
Comfortable with social media platforms and basic digital marketing.
Basic knowledge of Microsoft Office, Google Workspace, Canva, or similar tools preferred.
Must have reliable transportation for community outreach and marketing visits.
Must be able to represent the company professionally at meetings and community events.

Nice To Haves

Friendly and approachable
Confident in building professional relationships
Creative and proactive
Organized and dependable
Comfortable with community outreach
Passionate about helping seniors and families
Able to work independently while being part of a team

Responsibilities

Develop and implement marketing strategies to promote Gail’s Homecare services.
Build and maintain relationships with hospitals, rehabilitation centers, assisted living facilities, senior communities, physicians’ offices, social workers, case managers, and other referral sources.
Identify and establish new community and referral partnerships.
Conduct outreach through phone calls, emails, in-person visits, and community events.
Promote the agency’s services to potential clients, families, and referral partners.
Distribute brochures, flyers, business cards, and other marketing materials.
Coordinate and participate in community events, health fairs, networking events, and other outreach activities.
Manage and maintain the agency’s social media presence.
Assist with creating engaging social media posts, flyers, and promotional materials.
Monitor marketing activities and maintain accurate records of outreach and referral contacts.
Follow up with potential referral sources and prospective clients.
Track leads, referrals, and marketing activities and provide regular updates to management.
Research local marketing opportunities and identify ways to increase brand awareness.
Represent Gail’s Homecare in a professional, friendly, and positive manner.
Perform other marketing and administrative duties as assigned.