Marketing Associate

HealthPlanOne•Shelton, CT

3d•Hybrid

About The Position

HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today. The Marketing Associate partners cross-functionally with creative, operations, compliance, and technical teams to ensure that marketing campaigns and digital experiences are effectively developed, accurately executed, and continuously optimized. The role requires sound judgment, strong attention to detail, and the ability to manage multiple priorities in a dynamic environment. The Marketing Associate exercises discretion in coordinating workflows, identifying process improvements, and ensuring alignment with organizational standards and objectives, while maintaining accountability for the quality and performance of assigned marketing deliverables.

Requirements

Bachelor Degree in Marketing or related field
1-3 years of experience in marketing, digital marketing, or a related role
Familiarity with project management tools like Monday.com and JIRA
Familiarity with content management systems
Experience with A/B testing tools and web analytics platforms like Heap and VWO
Strong attention to detail
Comfortable working cross-functionally
Solid written and verbal communication skills
Ability to juggle multiple projects and work in a fast-paced environment

Nice To Haves

Experience in a regulated industry (financial services, healthcare, insurance) a plus
Knowledge of marketing campaign set up and platforms a plus

Responsibilities

Set up and monitor A/B tests; report on findings and recommendations to improve the website KPIs
Help QA websites for test launches and site changes
Support making site updates across web properties, and work with technical teams/developers to problem solve any issues
Compile website and campaign reports (ad hoc and weekly/monthly) and analyze the data to make data informed recommendations
Submit campaign set up requests to marketing operations team
Build campaign matrices across audiences and segments
QA marketing campaigns across email, SMS, TV and other channels
Write creative briefs and open tickets for the creative team
Manage the creative process end-to-end through compliance review
Compile and prepare decks for compliance submissions
Build and maintain an organic social media content calendar
Schedule and publish social content across relevant platforms
Other duties as assigned