Marketing Associate

Impact Collective•New York, NY

10d•$70,000 - $80,000•Hybrid

About The Position

We’re looking to add a Marketing Associate to join our team based in New York City. This role is focused on connecting marketing efforts directly to business outcomes, with a strong emphasis on lead quality, conversion, and revenue impact in the tri-state area. You’ll work cross-functionally with operations, marketing, and leadership to ensure marketing initiatives are aligned with real-time business needs and market opportunity. This role will have you will work with marketing campaigns targeted at the tri-state area. As a Marketing Associate approximately 50% of your time will be in-office, with the rest being able to work from home with a competitive base salary, bonus and benefits package.

Requirements

Bachelor's Degree
Background supporting service-based or multi-location businesses
Experience with Google Analytics and Service Titan preferred
Creative vision to drive marketing campaigns and boost engagement
Strong analytical mindset with the ability to translate data into action
Flexible scheduling availability
Comfortable working cross-functionally with other members of the marketing team and other departments as needed
Organized, detail-oriented, and able to manage multiple priorities

Nice To Haves

2+ years of experience in marketing or market-focused roles preferred

Responsibilities

Evaluate performance across specific territories and neighborhoods to uncover trends and areas for growth
Execute and support localized marketing efforts including partnerships, events, and community initiatives
Align campaigns with operational capacity, seasonal trends, and service priorities
Partner closely with senior marketing management to improve engagement strategies
Monitor and enhance local brand presence including reviews, ratings, and overall reputation
Support initiatives that drive customer retention and membership or service plan growth
Collaborate with customer support teams to improve conversion rates and lead handling
Ensure marketing strategies reflect the needs and nuances of each local market