Marketing Associate

Marshall Scientific LLC•Hampton, NH

About The Position

We’re looking for a highly motivated, detail-oriented, and strategically minded Marketing Specialist to join the growing marketing team at Marshall Scientific. This is a hands-on role designed for someone who can take ownership of key marketing initiatives, vendor relationships, e-commerce growth strategies, and digital content development within a fast paced, team-driven environment. This position will play a critical role in expanding Marshall Scientific’s online presence and strengthening relationships with both customers and manufacturers.

Requirements

Highly motivated
Detail-oriented
Strategically minded
Ability to take ownership of key marketing initiatives
Ability to manage vendor relationships
Ability to develop e-commerce growth strategies
Ability to develop digital content
Experience in a fast-paced, team-driven environment
Experience managing e-commerce content
Experience supporting product and vendor marketing
Experience creating digital assets
Experience developing promotional campaigns
Experience with website management
Experience with vendor collaboration
Experience with promotional strategy
Experience with customer experience optimization
Experience driving sales across refurbished and brand-new product lines
Experience with AI-generated content quality checking
Experience utilizing modern content tools
Experience ensuring published materials meet company quality, branding, and technical standards
Experience creating compelling product descriptions, marketing copy, specification tables, banners, promotional graphics, landing pages, and other digital assets
Experience supporting website optimization projects
Experience with page creation, updates, enhancements utilizing basic HTML
Experience with continuous evaluation of website usability, accessibility, conversion rates, and overall e-commerce functionality
Experience building and maintaining strong working relationships with manufacturers
Experience collaborating with vendors on marketing materials, promotional campaigns, strategic initiatives, onboarding efforts, product trainings, presentations, and introductory meetings
Experience serving as a liaison between manufacturers and internal teams
Experience attending trade shows, networking events, vendor meetings, and promotional events
Experience building and managing promotional campaigns across company website and marketing channels
Experience analyzing sales trends, customer behavior, product category performance, pricing trends, and market opportunities
Experience preparing vendor reporting and sales analysis
Experience conducting market research and competitive analysis
Experience monitoring competitor pricing through price tracking software
Experience developing and implementing new e-commerce initiatives, tools, and website features
Experience collaborating with leadership and cross-functional teams on projects related to website functionality, merchandising strategy, digital marketing execution, and long-term business growth
Knowledge of industry trends, digital marketing practices, e-commerce technologies, and AI-driven workflow tools

Responsibilities

Add and manage refurbished and brand-new laboratory equipment product listings across company websites while overseeing and quality-checking AI-generated content
Utilize modern content tools to accelerate content generation while ensuring all published materials meet company quality, branding, and technical standards
Create compelling product descriptions, marketing copy, specification tables, banners, promotional graphics, landing pages, and other digital assets that improve customer engagement and support informed purchasing decisions
Support ongoing website optimization projects including page creation, updates, enhancements utilizing basic HTML, and continuous evaluation of website usability, accessibility, conversion rates, and overall e-commerce functionality
Build and maintain strong working relationships with existing and prospective laboratory equipment manufacturers to support continued growth of new equipment sales
Collaborate directly with vendors on marketing materials, promotional campaigns, strategic initiatives, onboarding efforts, product trainings, presentations, and introductory meetings with internal sales teams
Serve as a liaison between manufacturers and internal teams when elevated issues arise, helping drive timely and effective resolutions related to products, orders, or customer concerns
Attend trade shows, networking events, vendor meetings, and promotional events to strengthen industry relationships and identify new business opportunities
Build and manage promotional campaigns across the company website and marketing channels, including newsletters, featured product campaigns, vendor-focused promotions, and other engaging marketing content designed to support sales initiatives
Analyze sales trends, customer behavior, product category performance, pricing trends, and market opportunities to help guide marketing and vendor strategies while recommending actions to improve overall performance
Prepare vendor reporting and sales analysis including quarterly reviews, yearly business reviews, and other requested reporting initiatives
Contribute to conducting market research and competitive analysis, including monitoring competitor pricing through price tracking software to ensure competitive positioning and identify market opportunities
Help develop and implement new e-commerce initiatives, tools, and website features that expand sales capabilities and improve overall customer experience
Collaborate with leadership and cross-functional teams on projects related to website functionality, merchandising strategy, digital marketing execution, and long-term business growth
Stay current on industry trends, digital marketing practices, e-commerce technologies, and AI-driven workflow tools to help improve internal processes and marketing effectiveness