Marketing Associate

Greater Lawrence Family Health Center•Methuen, MA

10h•Onsite

About The Position

The Marketing Associate will play a pivotal role in executing marketing and communication plans across all GLFHC channels. The Associate will assist the Manager of Marketing & Communications in developing and implementing strategies to raise GLFHC’s profile in the Merrimack Valley and increase its visibility among external stakeholders.

Requirements

Minimum two years of experience in marketing, communications, or journalism, preferably in a non-profit or healthcare setting.
Exceptional writing, editing, and verbal communication skills, including the ability to tailor messaging for diverse audiences and platforms.
Strong organizational skills with unwavering attention to detail and accuracy.
Analytical and problem-solving competency with a goal-oriented, results-driven mindset.
Ability to take initiative, work independently, and drive projects to successful completion with minimal supervision.
Collaborative team player who thrives in a cooperative and dynamic environment.
Ability to work under pressure, prioritize tasks, and manage multiple deadlines effectively.
Awareness of and sensitivity to cultural diversity, community dynamics, and social issues, with a commitment to equity and inclusion.
Understanding of patient confidentiality and adherence to HIPAA regulations.

Nice To Haves

Proficiency in digital marketing, including social media management (Hootsuite), email marketing, and content creation.
Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
Video and audio recording and editing skills (Adobe Premiere).
Familiarity with WordPress and website analytics tool Google Analytics.
Knowledge of website management and SEO/SEM best practices.
Experience with project management tools and methodologies is a plus.
Bilingual (Spanish/English) preferred.

Responsibilities

Assist in the design and execution of promotional campaigns across multiple channels, including digital, social media, email and traditional print media.
Collaborate with the Manager of Marketing & Communications and other GLFHC departments to develop program and overall brand strategies.
Generate written and visual content for marketing and promotional materials, including social media posts, emails, website, video, radio and promotional materials.
Assist in the management of social media channels, paid advertising and email campaigns.
Assist in the management of the GLFHC website and Lawrence Family Medicine Residency subsite.
Monitor and analyze key performance indicators to measure the success of campaigns and recommend improvements.
Work closely with the Manager of Marketing & Communications and the Advancement team to ensure comprehensive and effective marketing strategies.
Work closely with internal GLFHC stakeholders to develop promotional and fundraising strategies.
Compile and analyze data to track the performance of marketing efforts.
Conduct market research and recommend benchmarking strategies.
Prepare reports on key metrics, providing insights and recommendations for improvements and future campaigns.