Marketing Associate

Dirac, Inc.New York, NY
Onsite

About The Position

Dirac is on a mission to reindustrialize The West. American manufacturing is broken—burdened by inefficiency, bureaucracy, and outdated processes. We are pioneering Model-Based Manufacturing, where context-aware production planning informs design in real-time—eliminating the disconnect between engineering and manufacturing. Our platform automates what can be automated and captures tribal knowledge where automation falls short, creating a seamless system for building at scale. We're building the tools modern manufacturers need to move faster and build better, the pillars of a more abundant future. We are a mission-driven company of world-class engineers and operators with a culture of high trust, high agency, and high autonomy.

Requirements

  • Strong writing skills—you can create clear, compelling content for technical and business audiences.
  • Comfort with paid advertising platforms, including LinkedIn Ads and Reddit Ads.
  • High agency and execution—you move fast, stay organized, and take full ownership from idea to result.
  • Curiosity and adaptability—you’re willing to learn new tools and approaches to get better results.
  • Basic technical comfort—able to work in Webflow, manage SEO tools, and set up analytics tracking.
  • Interest in manufacturing, engineering, or industrial tech.
  • Strong love for your country—a conviction around the importance of restoring American superiority in manufacturing and a strong belief the the virtues of a world that follows the example we set here in these United States.

Nice To Haves

  • Experience with Webflow, HubSpot, data enhancement, and other related marketing tools.
  • Knowledge of SEO best practices, from keyword research to on-page optimization.
  • Familiarity with industrial or manufacturing sectors.
  • Design experience: Figma, Canva, etc.
  • Exposure to B2B SaaS or technical marketing.
  • Technical competence as evidenced by the ability to write basic Python scripts, or others collect, prepare and parse data.

Responsibilities

  • Own the Growth Strategy – Define and execute our marketing plan in partnership with leadership. You’ll manage the budget, set priorities, and be accountable for results.
  • Run Paid Campaigns – Personally manage our Ad spend across all digital channels. Test, refine, and optimize for CAC and ROI.
  • Drive Content Creation – Write long-form and short-form content—case studies, blog posts, thought leadership, and social posts—on behalf of executives, product, and sales teams.
  • Manage Web Presence – Own updates to our site, publish new content, manage sitemaps, and ensure SEO best practices are in place.
  • Lead SEO & Optimization – Conduct keyword research, track rankings, and make hands-on improvements to drive organic traffic.
  • Measure & Report – Track lead volume, CAC, ad performance, content output, and brand reach. Share clear reports and insights with the team.
  • Experiment & Iterate – Test new channels, content formats, and growth tactics to keep us ahead of the curve.

Benefits

  • Health, Dental, Vision Insurance: Comprehensive coverage to ensure you and your family stay healthy.
  • Generous Paid Time Off: Enjoy flexible, high-trust PTO and sick leave.
  • Stock Options: Participate in our success with a generous stock option plan.
  • Commuter Benefits (NYC): Save on transportation costs with our commuter benefits program.
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