Marketing Associate - Work From Home / Remote Opportunity
About The Position
The Marketing Associate supports the execution and evolution of the American Red Cross’s donor loyalty and marketing code programs across digital and onsite touchpoints. Working closely with the Senior Marketing Manager and cross-functional partners, the role helps bring campaigns, content, and donor experiences to market and ensures messaging and visuals remain clear, consistent, and effective across channels. The position combines creativity, organization, and attention to detail to continually enhance the donor experience. The ideal candidate has a strong marketing foundation and can turn strategy into creative work that captures attention and inspires action. The role calls for marketing-focused copywriting, thoughtful design direction, strong attention to consistency and clarity, and the ability to manage details and follow through. Loyalty experience is helpful, while curiosity about donor engagement is also valued.
Requirements
- Four-year college degree or an equivalent combination of education and experience; Business, Communications, Marketing, or a related field.
- Minimum 5–7 years of related experience.
- Highly developed oral and written communication skills.
- Ability to manage multiple projects simultaneously.
- Ability to assimilate information quickly, analyze problems, and implement solutions.
- Proficiency in Microsoft Office applications.
- Travel may be required.
Nice To Haves
- Prior direct marketing experience, especially in campaign development, creative asset management, and digital experience.
- Experience with donor loyalty.
Responsibilities
- Develop and manage creative assets, content, and messaging for loyalty and digital marketing codes programs, ensuring the donor experience is accurate and consistent across channels.
- Write clear, engaging marketing copy and guide the creative development of donor-facing materials to bring program strategies to life.
- Support planning and execution of campaigns, promotions, and go-to-market strategies from concept through launch in coordination with creative, targeted marketing, operations, and IT partners.
- Manage and enhance loyalty experiences in the Blood Donor App and on the website, including messaging, dashboards, widgets, marketing codes, and other engagement features.
- Develop program materials used by donors at donation centers and blood drives, coordinating with project managers responsible for the overall onsite experience.
- Create program communications and maintain asset libraries, resources, and updates for program managers, field teams, and internal partners.
- Collaborate with customer care and social care teams to answer questions, gather donor feedback, and identify opportunities to improve the donor experience.
- Monitor campaign performance, donor behavior, and key program metrics; prepare reports and apply insights to improve future initiatives.
Benefits
- Medical, dental, and vision plans
- Health Spending Accounts and Flexible Spending Accounts
- PTO starting at 15 days a year, based on job type and tenure
- 11 paid holidays: six core holidays and five floating holidays
- 401(k) with up to 6% match
- Paid family leave
- Employee Assistance
- Short- and long-term disability and insurance
- Service awards and recognition
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
