Marketing Associate II
About The Position
Marketing Associate II Full-Time | Hybrid — Ann Arbor, Michigan | Comp Range: $60,000 – $65,000 About Tropolis Tropolis is building a best-in-class insurance agency platform from the ground up — combining the entrepreneurial strength of local agencies with modern technology and a culture of shared ownership. We’re scaling rapidly with a clear mission: Insuring Tomorrow Together. Our marketing team shapes the Tropolis brand and drives growth across a nationwide network of agencies. If you want real ownership and room to grow, we’d love to meet you! Position Overview We’re looking for a sharp, curious Marketing Associate II who wants to do more than execute tasks — someone eager to dig into agency target markets, support the development of winning strategies, and grow into a key player on our marketing team. You’ll work closely with the Head of Marketing to bring campaigns, research, and brand initiatives to life across a fast-growing network of agencies nationwide.
Requirements
- 2–4 years of experience in marketing, digital marketing, or a closely related field
- Curiosity about markets, audiences, and what makes a message land — you want to understand the “why” behind campaigns
- Experience with digital marketing platforms (HubSpot, Google Ads, social media tools, etc.)
- Experience managing paid social advertising (LinkedIn Ads or Google Ads)
- Experience building and maintaining websites (WordPress, Webflow, or similar) — no direct coding experience required
- A strong eye for design and brand consistency — able to review creative work, give clear direction, and spot off-brand output
- Strong written communication skills with meticulous attention to copy quality and brand voice
- Highly organized with the ability to manage multiple workstreams, meet deadlines, and thrive in a fast-paced environment
- A collaborative team player with a positive attitude and eagerness to grow
Nice To Haves
- Background in insurance, financial services, or a similarly regulated industry
- Experience marketing to or within agency or franchise networks
- Hands-on experience with no-code automation tools (Zapier or similar)
- Photography or basic video editing experience
Responsibilities
- Research agency target markets, competitive landscapes, and buyer behavior to surface insights that shape marketing strategy
- Support the development of go-to-market plans for agency partners — helping translate strategy into prioritized, execution-ready initiatives
- Track industry trends and competitor activity; package findings into clear briefs and recommendations for the marketing team
- Uphold the Tropolis brand standard across all partner touchpoints — reviewing creative output and flagging inconsistencies before they go out
- Coordinate agency rebranding efforts for acquired partners, managing assets, approvals, and timelines
- Support the development of positioning and messaging for new markets or partner launches
- Manage paid social and search campaigns (LinkedIn Ads, Google Ads) — from targeting and setup through optimization and reporting
- Maintain the company website, landing pages, and Google Business Profiles to reflect current strategy and priorities
- Support performance reporting across channels; surface what’s working and bring forward recommendations
- Assist in building and maintaining HubSpot dashboards to give the team visibility into marketing performance
- Manage project tracking and workflow tools (Monday.com and others) to keep initiatives on schedule
- Support event planning and agency partner activations, including logistics and on-site coordination
Benefits
- Competitive Benefits: Comprehensive health, dental, and vision coverage
- Tropolis Purpose Plan: Eligibility for our equity incentive program that shares Tropolis’s success with every team member
- Career Growth: Real opportunities for professional development and strategic leadership in a fast-growing organization
- Work-Life Balance: Generous PTO policy and hybrid flexibility
- Mission-Driven Culture: Be part of a team making a real impact on the future of insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
