Marketing Associate - Content

Eastlink • Halifax, NS

10d • Onsite

About The Position

Eastlink is a family owned, entrepreneurial and innovative company headquartered in Halifax, Nova Scotia. They are a leader in delivering creative, competitive, customer-focused telecommunications solutions, connecting customers across seven provinces to Internet, Mobile, TV, Telephone, Security and Automation, Data Communications, and exclusive locally produced programming on Eastlink Community TV. Eastlink embraces diversity, inclusion, equity, and accessibility and encourages members of equity groups to self-identify during the application process. The company is seeking a strategic and creative Marketing Associate - Content to join their fast-paced, highly collaborative Marketing team. This role is ideal for someone who enjoys storytelling, thrives in a dynamic environment, and is eager to test content ideas that drive engagement. The successful candidate will shape stories across various channels, including social, email, web, and retail, working with teams across the organization to identify content opportunities and ensure brand impact. The role also involves supporting in-house creatives to transform strategies and stories into compelling visual content.

Requirements

• Bachelor’s degree in marketing and communications, journalism, or related field.
• Copywriting experience required.
• Content publishing experience within all social platforms required.

Nice To Haves

• Experience using social media scheduling platforms (such as Hootsuite) desired.

Responsibilities

• Lead content planning end‑to‑end—from ideation and research through execution— across all owned channels (email, social, web, video, and more).
• Write and edit clear, compelling, on‑brand copy that aligns with our tone, style guide, and channel best practices.
• Develop storyboards, scripts, and creative concepts that support brand storytelling and campaign needs.
• Conduct research and leverage insights (audience behavior, SEO, market trends) to inform content decisions and identify high‑value opportunities.
• Use analytics to guide content performance, optimization, and experimentation, delivering pre‑ and post‑campaign reporting with actionable recommendations.
• Build and manage monthly content plans aligned to business priorities, brand initiatives, and channel opportunities.
• Provide strong creative briefs, direction, and feedback to design partners, collaborating closely to bring content to life.
• Partner with cross‑functional stakeholders— including Regional Sales, Community TV, People & Culture, Marketing Managers and others— to ensure stories are accurate and impactful.
• Attend project meetings, gather business requirements, and translate them into clear content deliverables.
• Stay current on industry best practices, emerging formats, and evolving content trends, bringing forward new ideas and opportunities.
• Troubleshoot content‑related technical issues in collaboration with the IT team
• Manage timelines, workflows, and editorial calendars to ensure smooth delivery and adherence to deadlines.
• Maintain editorial standards, uphold brand tone, and ensure consistency across all content outputs.
• Collaborate effectively in a fast‑moving environment, fostering strong relationships and shared ownership across teams.
• Oversee the social media budget, ensuring accurate monthly forecasting and tracking.

Benefits

• Eastlink operates in a culture of continuous improvement through listening, learning, and adapting, which enables us to respond quickly to the evolving needs of both employees and customers.
• We recognize that our truly greatest competitive edge is our people and that delivering great customer experience begins with great employee experience.
• Our philosophy of developing and training our team “on the ground” not only helps to create a strong onboarding experience but also readies employees for future growth opportunities within the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees