Marketing Assistant

The Larson Group (TLG Peterbilt)•Springfield, MO

About The Position

The Larson Group Peterbilt is looking for a Marketing Assistant to join their dynamic team. The primary responsibility of this role is to support the marketing team in the execution of marketing initiatives and provide administrative assistance to the Marketing Department. This role involves contributing to marketing campaigns, graphic design projects, content creation, and various administrative tasks to ensure the department runs efficiently.

Requirements

Bachelor’s or associate's degree in marketing, Communications, or a related field.
Working knowledge of Microsoft Office and Adobe Creative Suite.
Comfortable using Mac products.
Strong organizational skills and ability to meet deadlines.
Ability to work independently and collaboratively within a team environment.

Nice To Haves

Prior experience through internships or a similar role is preferred.

Responsibilities

Assist with engaging customers, monitoring social media communication, and creating content.
Help maintain content on the company website, landing pages, and digital listings. Assist with basic email campaigns.
Create basic graphic design materials such as store-level requests, event flyers, social graphics, and promotional flyers.
Write and post basic stories on the company intranet.
Monitor and respond to Google reviews.
Capture photos using professional-grade equipment as needed.
Assist the Director of Marketing with reporting, updating databases, coordinating Larson Shop orders/projects, and setting up users on The Larson Shop.
Help organize marketing and dealership events.
Support special projects and research initiatives as assigned by the Director of Marketing.
Stay current on marketing trends and industry best practices.
Support all aspects of marketing and communications for The Larson Group (TLG). This position regularly interacts with TLG’s corporate team, location managers, department managers, and sales teams.