Marketing Assistant

Datrose • Los Angeles, CA

3d • Hybrid

About The Position

Our client is the world's largest music company. We are looking to add someone to this team who can share the company's passion for commitment to connecting people through the power of music. This company has worldwide reach. This is an excellent opportunity for the right individual. If interested in exploring this great opportunity, please apply directly at https://search10.smartsearchonline.com/datrose/jobs/ Veterans are encouraged to apply.

Requirements

• 2-5 years of experience in email marketing, with a deep appreciation and understanding of the hip hop and R&B music genres
• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with personalization, customer journey building, and retention-driving strategies.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required
• Authorization to work in the U.S. is a precondition of employment.
• Datrose does not sponsor employment visas.

Nice To Haves

• Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.

Responsibilities

• Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.
• Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
• Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
• Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
• Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
• Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
• Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

Benefits

• Datrose is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, pregnancy, status as a parent, age, protected veteran status, family medical history or genetic information, political affiliation, status as a qualified individual with disability, or other non-merit-based factors.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed