Marketing Assistant (Seasonal)

Binder Park Zoo•Battle Creek, MI

5h•Onsite

About The Position

MARKETING ASSISTANT Mission Statement: Connect. Inspire. Conserve. Connect people with nature. Inspire them to conserve. REPORTS TO : Marketing Manager SEASONAL OR NON-SEASONAL : Part-Time, Seasonal, Non-Benefited FLSA STATUS: Hourly, Non-Exempt SPECIAL NOTE: This is a part-time commitment of 15 hours per week for 16 weeks (May 4–August 21) POSITION SUMMARY: Create engaging digital content that shares the Zoo’s animals, events, and conservation mission through social media, photography, video, and graphic design. This part-time seasonal position supports day-to-day content creation, helping capture the energy of the Zoo and turn it into scroll-stopping posts. POSITION REQUIREMENTS: Minimum 18 years of age with a valid Michigan Driver’s License Experience creating social media content for a brand, organization, or personal portfolio Proficiency in Canva and/or CapCut or other editing software Basic photography and video skills using phone or DSLR Strong writing and proofreading skills Organized, self-motivated, able to meet deadlines Comfortable working outdoors and walking the Zoo grounds Available evenings/weekends during events ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: Capture photo and video content of animals, events, guests, and behind-the-scenes moments Create graphics for social media, web, email, and digital signage Draft captions and schedule posts across Facebook, Instagram, TikTok, and LinkedIn Assist with short-form video editing (Reels/TikTok style content) Cover special events (evenings/weekends occasionally required) Maintain content calendar and asset library Follow brand guidelines for voice, style, and visual identity Monitor engagement and report basic metrics (likes, reach, clicks, etc.) Support other marketing projects as assigned Performing job using ladders and working on various terrains. Communication with Marketing Manager and other department managers to relay information, important facts, and ideas that affect other staff, the zoo’s operation or guest experiences. Ability to relate positively and respectfully at all times with diverse groups of people including guests, volunteers, peers, co-workers, other departments or companies within the zoo, and vendors. OTHER DUTIES AND RESPONSIBILITIES: Assisting staff with emergency situations as necessary. Communicating effectively using a hand held radio. Complying with all Binder Park Zoo policies and procedures. Participating in team oriented zoo projects as needed. SUPERVISORY RESPONSIBILITIES: N/A PHYSICAL AND ENVIRONMENTAL DEMANDS: Ability to work a flexible schedule including long hours, weekends, and holidays. Ability to sit, stand, bend, lift and move intermittently. Ability to lift 50 pounds. Ability to read, speak and write English in order to fulfill job functions in an understandable way. Ability to work outdoors, off trail, and in all weather conditions.

Requirements

Minimum 18 years of age with a valid Michigan Driver’s License
Experience creating social media content for a brand, organization, or personal portfolio
Proficiency in Canva and/or CapCut or other editing software
Basic photography and video skills using phone or DSLR
Strong writing and proofreading skills
Organized, self-motivated, able to meet deadlines
Comfortable working outdoors and walking the Zoo grounds
Available evenings/weekends during events
Ability to work a flexible schedule including long hours, weekends, and holidays.
Ability to sit, stand, bend, lift and move intermittently.
Ability to lift 50 pounds.
Ability to read, speak and write English in order to fulfill job functions in an understandable way.
Ability to work outdoors, off trail, and in all weather conditions.

Responsibilities

Capture photo and video content of animals, events, guests, and behind-the-scenes moments
Create graphics for social media, web, email, and digital signage
Draft captions and schedule posts across Facebook, Instagram, TikTok, and LinkedIn
Assist with short-form video editing (Reels/TikTok style content)
Cover special events (evenings/weekends occasionally required)
Maintain content calendar and asset library
Follow brand guidelines for voice, style, and visual identity
Monitor engagement and report basic metrics (likes, reach, clicks, etc.)
Support other marketing projects as assigned
Performing job using ladders and working on various terrains.
Communication with Marketing Manager and other department managers to relay information, important facts, and ideas that affect other staff, the zoo’s operation or guest experiences.
Ability to relate positively and respectfully at all times with diverse groups of people including guests, volunteers, peers, co-workers, other departments or companies within the zoo, and vendors.
Assisting staff with emergency situations as necessary.
Communicating effectively using a hand held radio.
Complying with all Binder Park Zoo policies and procedures.
Participating in team oriented zoo projects as needed.