Marketing Assistant (Part-time)

Tailwind Group•Lawrence, KS

8d•Onsite

About The Position

Tailwind Group is seeking a part-time Marketing Assistant to enhance our online presence and promote our property through engaging photo and video content on social media platforms. This role is crucial for attracting new residents and promoting the property within the local community. The successful candidate will create relevant social media content, assist with the monthly marketing calendar, contribute to resident events, and uphold the property's reputation. The Landing Lawrence is a student housing community designed for University of Kansas students.

Requirements

High school diploma or equivalent.
Proficiency in using social media platforms such as Instagram, Facebook, and TikTok.
Must be available to work a minimum of 12 hours a week between 8:00 am – 7:00 pm Monday through Friday.
Occasional nights and weekends may be required.

Nice To Haves

Working towards a degree in Marketing, Communications, or related field.
Experience with editing apps such as CapCut, Canva, and Adobe Lightroom.
Strong photography, videography, and editing skills.

Responsibilities

Produce high-quality photo and video content for social media marketing and promotional materials.
Manage and maintain property social media profiles, including posting, responding to comments, and fostering engagement.
Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property locally.
Collaborate with the Leasing Manager for marketing support in leasing and resident retention.
Develop and maintain a content calendar for consistent social media posting.
Participate in and assist with outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
Foster resident community by showcasing their experiences through digital content.
Ensure all marketing materials accurately represent the property's features and amenities.
Stay updated on industry trends, competitor activity, and social media best practices.
Explore opportunities for partnerships and collaborations with local businesses.
Participate in monthly marketing meetings with the Digital Marketing Specialist.
Assist with new leasing efforts and other office operations as directed by management.