Marketing Assistant (Part-time)

Tailwind Group, Inc.•Columbus, OH

6h•Onsite

About The Position

Tailwind Group is seeking a part-time Marketing Assistant to enhance its online presence and promote its student housing property, Altitude Columbus. This role is primarily responsible for creating engaging photo and video content for social media, managing social media platforms, and assisting with outreach marketing efforts to attract new residents and promote the property within the local community. The successful candidate will contribute to the property's reputation and success by providing relevant social media content, assisting with the marketing calendar, and supporting resident events. Altitude Columbus is a student housing community serving students attending Ohio State University, offering studio, 2, 3, and 4-bedroom units and various amenities.

Requirements

High school diploma or equivalent.
Proficiency in using social media platforms such as Instagram, Facebook, and TikTok.
Strong photography, videography, and editing skills.
Must be available to work a minimum of 12 hours a week between 8:00 am – 7:00 pm Monday through Friday with occasional nights and weekends.
Submit a portfolio and/or examples of creative and social media experience.

Nice To Haves

Working towards a degree in Marketing, Communications, or related field.
Experience with editing apps such as CapCut, Canva, and Adobe Lightroom.

Responsibilities

Produce high-quality photo and video content for social media marketing and promotional materials.
Manage and maintain property social media profiles, including posting, responding to comments, and fostering community engagement.
Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
Collaborate with the Leasing Manager to provide marketing support for the property’s leasing and resident retention efforts.
Develop and maintain a content calendar for a consistent social media posting schedule.
Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
Foster a sense of community among residents by showcasing their experiences through digital marketing content.
Ensure all marketing materials accurately represent the property’s unique features and amenities.
Stay updated on industry trends, competitor activity, and social media best practices.
Explore opportunities for partnerships and collaborations with local businesses and organizations.
Participate in monthly marketing meetings with the Digital Marketing Specialist.
Assist with new leasing efforts and other office operations as directed by management.