Marketing Assistant

FRESQUEZ CONCESSIONS INC•Albuquerque, NM

5d•Remote

About The Position

The Marketing Assistant supports the Marketing & Innovation team in creating, executing, and maintaining marketing initiatives across all Fresquez Companies’ brands. This role plays a key part in content creation, digital presence management, promotional planning, and coordination of marketing materials for multiple restaurant locations. The ideal candidate is highly organized, creative, detail-oriented, and comfortable working in a fast-paced, multi-brand environment.

Requirements

Ability to work in a fast-paced, deadline-driven environment with changing priorities.
Flexibility to work occasional evenings, weekends, or holidays based on business or event needs.
Professional demeanor with the ability to represent the company and its brands positively.
Strong interpersonal skills with the ability to collaborate across multiple departments and leadership levels.
Ability to follow company policies, procedures, and brand standards consistently.
Reliable transportation to travel between restaurant and office locations as required.
Physical ability to lift and transport marketing materials (up to approximately 25 lbs) and perform store visits as needed.
Proficiency in Microsoft Office (Word, Excel, PowerPoint) and general computer skills.
Ability to maintain confidentiality and handle sensitive business information appropriately.
Experience or strong interest in marketing, content creation, social media, or digital communications.
Basic photography and videography skills (smartphone/camera).
Strong writing, editing, and proofreading abilities.
Ability to multitask and manage several projects simultaneously.
Strong organizational skills and attention to detail.
Familiarity with Adobe Creative Cloud, or similar design tools.
Knowledge of social media platforms and current trends.
Valid driver’s license and ability to travel between locations when needed.
Successful completion of a pre-employment drug screening.
Successful completion of a criminal background check.
Ability to meet airport or client-specific badging requirements, including background checks in accordance with Transportation Security Administration (TSA) regulations, if applicable.

Nice To Haves

Associate degree or higher in Marketing, Communications, Business, or a related field.
Experience in restaurant, hospitality, or multi-location brand environments.
Familiarity with digital marketing tools, social media platforms, and content creation software.

Responsibilities

Create marketing initiatives and campaigns for Mac’s Steak in the Rough and other Fresquez brands.
Write and edit copy for ads, social posts, newsletters, and promotional campaigns.
Film and photograph content needed for marketing campaigns, social media, websites, and internal use.
Develop engaging blog content for the company website and SharePoint.
Assist in planning and executing seasonal promotions in collaboration with the graphic designer.
Maintain and update hours of operation, menus, and digital listings via Marqii.
Complete weekly audits of digital menus to ensure accuracy across all platforms.
Manage and update company accounts on LinkedIn, Instagram, TikTok, and other social platforms.
Register all business locations on major digital platforms including Yelp, TripAdvisor, Apple Maps, Google Business Profile, etc.
Monitor and respond to online reviews using Marqii or other review-management tools.
Track KPIs and basic analytics (web traffic, social engagement, ad results) and prepare simple reports.
Order, track, maintain, and deliver printed marketing materials to all restaurant locations. (daily checks).
Manage uniform orders, working with vendors and internal stakeholders.
Coordinate, schedule, and oversee signage installations, replacements, and updates.
Assist with visual merchandising initiatives, including in-store displays, POP materials, and brand standards.
Support the rollout of new brand guidelines, menu changes, and marketing campaigns.
Produce and distribute bi-monthly company newsletters (internal or external).
Assist with communication to store managers regarding promotions, deadlines, and marketing rollouts.
Maintain marketing calendars, campaign trackers, and project timelines.
Coordinate with suppliers, printers, and contractors for marketing-related tasks.
Maintain updated inventory of marketing items, props, signage, and uniforms.
Maintain an inventory of merchandise for all stores.
Document processes and create checklists for recurring marketing operations.
Assist in preparing presentations, reports, and recap documents for leadership.
Support event marketing efforts (community events, sponsorships, openings).
Perform administrative tasks including budgeting support, invoice processing, and vendor communication.
Collaborate with the IT department to assist in the creation, organization, and ongoing updates of training materials and content for the company’s training platform (ExpandShare), including helping administer and maintain the platform as needed.
Provide administrative support to operations teams and assist with company-wide initiatives or projects as needed.
Provide support for additional administrative, operational, or cross-functional projects as needed.
Assist other departments with company-wide initiatives, events, or marketing-related tasks as assigned.