Marketing Assistant, Brand Strategy

Byoma • New York, NY

10d • Hybrid

About The Position

BYOMA is looking for a highly organized, analytical, and proactive marketer with a passion for brand building, consumer insights, and integrated marketing. Reporting to the Senior Manager, Brand Strategy & Go-To-Market, the Marketing Assistant, Brand Strategy will support the planning, execution, reporting, and operational management of North America marketing initiatives. This role will play a key part in helping drive marketing excellence across campaign planning, business reporting, go-to-market execution, retailer initiatives, and cross-functional project management. The ideal candidate is highly organized, detail-oriented, and eager to learn, with a passion for brand building and consumer behavior. This role offers broad exposure across brand strategy, go-to-market planning, consumer insights, retailer marketing, and integrated campaign development, making it an ideal opportunity for an early-career marketer to build a strong foundation within a high-growth beauty brand.

Requirements

• Internship experience or up to 2 years of experience in marketing, brand marketing, social media, communications, business, or related fields.
• Beauty, skincare, wellness, lifestyle, consumer, retail, or agency experience preferred.
• Experience supporting marketing, brand, consumer engagement, or business initiatives preferred.
• Recent graduates with relevant internship experience are encouraged to apply.
• Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms.
• Passion for creator culture, social media, and digital trends.
• Experience creating, editing, and publishing social content.
• Strong organizational skills and attention to detail.
• Excellent communication and relationship-building skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Curiosity and interest in consumer insights, marketing performance, and business analytics.
• Proficiency with social content creation, editing, publishing, and reporting tools.
• Lives and breathes social media, creator culture, and emerging trends.
• Passionate about content creation, community building, and digital storytelling.
• Highly organized, proactive, and eager to learn.
• Comfortable operating in a fast-paced, entrepreneurial environment.
• Excited to grow a career within Social Media, Influencer Marketing, and Consumer Engagement.
• Brings a positive attitude, strong work ethic, and a "no task too small" mindset.

Responsibilities

• Support development of North America marketing plans across innovation launches, hero campaigns, retailer priorities, and key business initiatives.
• Assist with development and maintenance of the North America marketing calendar.
• Support cross-functional planning and project management across key marketing initiatives.
• Help ensure alignment across campaigns, launches, retailer moments, and commercial priorities.
• Support execution of go-to-market plans across innovation launches and key business initiatives.
• Assist with development of launch materials, timelines, trackers, and planning documents.
• Coordinate cross-functional deliverables and project timelines.
• Support launch readiness and execution across marketing initiatives.
• Support weekly, monthly, and quarterly business reporting.
• Assist with KPI tracking, campaign reporting, and performance recaps.
• Analyze marketing performance, consumer trends, competitive activity, and category insights.
• Help translate data and insights into actionable recommendations.
• Maintain reporting dashboards, trackers, and business performance documents.
• Support development of retailer-specific marketing plans and activation materials.
• Assist with tracking retailer performance, launches, and key commercial initiatives.
• Monitor category, consumer, and market trends to identify growth opportunities.
• Support development of presentations and business updates for internal stakeholders.
• Support management of marketing budgets, purchase orders, invoices, and budget tracking tools.
• Assist with agency onboarding, vendor management, and operational processes.
• Maintain project trackers, timelines, and planning tools.
• Support efficient execution across the North America Marketing team.
• Partner closely with Consumer Engagement, Sales, Global HQ, HCP, Creative, and Commercial teams.
• Support coordination of integrated marketing initiatives across multiple functions.
• Help ensure strong communication, alignment, and execution across projects.
• Contribute to a collaborative, entrepreneurial, and high-performing team culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed