Marketing Asset Manager

Benj. E. Sherman & Sons•Northbrook, IL

8d•$85,000 - $100,000•Hybrid

About The Position

Sherman Residential is seeking a Marketing Asset Manager to lead portfolio-level marketing analysis and strategy across our multifamily investments. This role sits within Asset Management not property operations. You will evaluate marketing performance across the portfolio, identify opportunities to improve leasing outcomes, and ensure marketing strategies support each asset's business plan and financial objectives. For professionals with 35 years of experience in multifamily marketing or marketing analytics, this role offers the opportunity to move beyond campaign execution and contribute directly to portfolio performance and asset value creation. WHY JOIN SHERMAN RESIDENTIAL Influence Real Asset Performance Your analysis will directly influence how marketing strategy supports leasing velocity, occupancy, and asset-level performance. Operate in a High-Trust Environment Sherman operates with a small, experienced team. Individuals are trusted to take ownership of their work, bring forward insights, and influence strategic decisions. Gain Exposure to Investment Strategy You'll collaborate closely with asset management, acquisitions, and third-party operators, gaining visibility into how marketing performance connects to real estate investment decisions. Help Build the Analytics Platform This role offers the opportunity to help establish portfolio-wide marketing analytics, reporting standards, and vendor accountability systems that improve performance across the platform. WHAT YOU'LL DO You will analyze marketing performance across the portfolio, diagnose performance gaps, and recommend strategies that improve leasing outcomes and marketing ROI.

Requirements

35 years of experience in multifamily marketing, digital marketing analytics, or performance marketing
Experience evaluating marketing performance across multiple campaigns, channels, or locations
Familiarity with marketing funnel metrics (lead conversion, cost-per-lease, channel ROI)
Strong analytical and data interpretation capabilities
Ability to interpret marketing analytics and translate findings into strategic recommendations that drive leasing velocity and improve marketing ROI
Strong communication skills and ability to present insights clearly
Experience working with marketing analytics tools, reporting dashboards, or data visualization platforms

Nice To Haves

Experience in multifamily, real estate, marketplace businesses, or other data-driven marketing environments is valuable but not required.
You're comfortable working with data, diagnosing performance gaps, and translating marketing insights into strategic recommendations.

Responsibilities

Portfolio Marketing Strategy Conduct submarket and competitive positioning analysis
Identify target renter profiles and demand drivers for each asset
Provide market insights to support acquisitions and underwriting
Connect marketing strategy directly to each asset's financial objectives
Performance Analytics & Reporting Analyze marketing funnel performance (lead ? tour ? lease)
Evaluate cost-per-lease, channel ROI, and traffic source performance
Identify conversion inefficiencies and messaging misalignment
Develop portfolio-level marketing dashboards and reporting
Deliver executive-level insights linking marketing performance to asset NOI impact
Marketing Channel Governance Evaluate advertising budgets and marketing spend allocation
Assess ILS strategy and ranking performance
Identify underperforming marketing channels and recommend reallocations
Takeover & Absorption Management Support go-to-market strategies for acquisitions and newly repositioned assets
Monitor lease-up velocity and recommend channel adjustments during stabilization
Provide structured reporting during takeover and absorption periods
Digital Experience & Conversion Optimization Use conversion data to identify where prospects drop off in the leasing funnel
Evaluate website and digital channel performance
Identify improvements that enhance lead conversion and leasing velocity
Provide data-driven recommendations to operators and agencies
Vendor & Agency Oversight Evaluate performance of digital and creative agencies
Establish marketing KPIs and ROI expectations
Review monthly performance reports and challenge vendors using data-driven analysis
Tracking, Attribution & Data Governance Develop tracking standards to improve portfolio-wide marketing attribution
Review marketing data quality and attribution reporting across the portfolio
Identify opportunities to improve data hygiene and reporting consistency