Marketing & Social Media Paid Internship

FTHRA•Johnson City, TN

2d•Onsite

About The Position

First Tennessee Human Resource Agency (FTHRA) is accepting applications for a part-time Marketing & Social Media Intern. This position is responsible for a marketing campaign for the Agency and programs to target increased awareness within the community and community involvement through volunteerism and donations. This position is ideal for a student that is pursuing a career in marketing, advertising, promotion and/or communications to gain a broad range of practical work experience. The Agency has partnered with local universities for over 15 years and has helped candidates successfully develop and further their professional careers. College course credit may be available for the internship experience. Our offices are conveniently located close to both East Tennessee State University and Milligan University.

Requirements

Working toward completion of at least 2 years of college or an Associate’s degree required.
Familiarity with marketing concepts, strategies, and social media applications is required.
Personal computer experience is required including a strong working knowledge of Microsoft Office programs and email.
Incumbent must have the ability to work unsupervised, and well with others.

Nice To Haves

Degree in marketing or related field from an accredited college is preferred.
Video skills and experience including editing is preferred.

Responsibilities

Research, identify, analyze and understand relevant audiences, including client and donor demographics in the local market.
Develop goals, objectives, and timeline for specific programmatic and agency-wide fundraising and public awareness campaigns.
Create interesting and effective promotional marketing pieces for distribution in various media formats (e.g. print, electronic email, social media).
Document and measure the effectiveness of various marketing approaches and promotional content.
Maintain and develop Agency’s social media presence through website, Facebook, LinkedIn, Twitter, Pinterest, Instagram, email updates and other relevant social-media accounts for general public awareness.
Provide management with information and proposals concerning the promotion, distribution, and design promoting Agency services through increased community awareness and involvement.
Measure the effectiveness of marketing, advertising, and communications.
Evaluate success of fundraising and public awareness campaigns and adjust strategies as needed.
Abides by Agency rules, regulations, policies, procedures and agency handbook regulations.