Marketing and Recruitment Specialist

Boise State University • Boise, ID

3d • Onsite

About The Position

The School of Nursing (SON) Marketing & Recruitment Specialist oversees daily marketing activities and recruitment for the School of Nursing Marketing team, collaborating with graphic design and content writer personnel. This is an entry-level professional role with limited prior experience, focused on learning and contributing to team objectives under supervision. The incumbent will develop theoretical knowledge through specific education and training, typically holding a Bachelor’s Degree or equivalent relevant professional experience.

Requirements

• Bachelor’s Degree or equivalent experience.
• Strong written, oral, and public speaking communication skills.
• Continuous improvement.
• Analytical thinking.
• Self-Directed.
• Relationship building.

Nice To Haves

• 2 years of professional experience or equivalent relevant experience.
• Marketing plan execution knowledge.
• Finance and ROI knowledge.
• Event planning experience.
• Experience using social media in a professional/business capacity.
• Familiarity with Google Ads and paid social media campaigns.

Responsibilities

• Travels and represents Boise State and SON at local, regional, and national recruitment events.
• Coordinates recruitment efforts for School of Nursing programs, including the pre-licensure nursing program, RN-to-BS completion track, BS-to-DNP program, and future program offerings.
• Develops and coordinates recruitment campaigns, events, and email recruitment campaigns.
• Develops and implements strategies to increase leads and application numbers.
• Cultivates, tracks, and forwards event leads to appropriate programs.
• Ensures recruitment information is current and accurate.
• Identifies new recruitment opportunities and partnerships (e-campus, admissions, and external organizations).
• Builds and maintains relationships with faculty, staff, health systems, community colleges, and partner organizations.
• Orders and maintains recruitment materials and coordinates event logistics and shipping.
• Attends program meetings and provides recruitment updates.
• Collects and analyzes recruitment data, produces annual reports, and participates in strategic planning.
• Assists SON leadership through promotion and development of business operations related to marketing and recruitment programs.
• Develops strategic marketing plans for academic programs based on budget, mission, and vision of the school.
• Manages advertising campaigns to support school recruitment and engagement.
• Tracks annual recruitment and marketing budget, monitors expenditures and budget adherence, and submits financial reports.
• Partners with the marketing team to develop a strong SON brand identity aligned with University standards.
• Nurtures internal relationships to facilitate marketing campaigns and develop agency model standards and processes with University partners.
• Collaborates with marketing team and program coordinators to develop digital and print recruitment materials and communication strategies.
• Assists in the development of marketing materials, including print, digital, and video.
• Develops recruitment-focused content and presentations reflecting the SON and University brand.
• Assists in the development and distribution of SON communications via Marketing Cloud to internal and external audiences.
• Manages social media accounts to promote SON programs.
• Participates in committees and attends program meetings to remain informed on curriculum, programs, and initiatives.
• Maintains knowledge of nursing education trends, programs, and competitive landscape.
• Performs other duties as assigned.

Benefits

• 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
• Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
• 10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
• 11.96% University contribution to your PERSI retirement fund (Classified employees)
• Excellent medical, dental and other health-related insurance coverages
• Tuition fee waiver benefits for employees, spouses and their dependents

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level