Marketing and Outreach Specialist

CSU Careers•San José, CA

1d•Onsite

About The Position

The Shared Services - Student Wellness Center department is seeking a Marketing and Outreach Specialist to lead culturally responsive marketing, communications, and outreach efforts that increase awareness and engagement with Student Wellness Center services and programs. Reporting to the Associate Vice President for Health, Wellness, and Student Services, with lead work direction from the Health Communications Specialist, this position will promote student health, well-being, healthy behaviors, and a healthy campus climate through digital, print, web, video, and in-person communication channels.

Requirements

Thorough and advanced knowledge and understanding of marketing, branding, communications, public relations, and related roles
Demonstrated ability to keep abreast of unit events, initiatives, and subject matter expertise to identify and capitalize on marketing opportunities that will promote and increase collaboration and engagement
General awareness of emerging technologies, including artificial intelligence (AI), and a willingness to develop skills in their appropriate, responsible, and ethical use in a higher education environment, consistent with institutional policies and practices
Demonstrated competence in independently applying advanced judgment to create and implement strategies and initiatives
Proven experience in developing and implementing strategies and campaigns, with a record of accomplishment of achieving measurable results
Advanced analytical and organizational skills to organize, prioritize and manage the successful completion of initiatives and projects within time and budget constraints
Ability to analyze and select pertinent facts and integrate them into communication vehicles
Ability to apply market research to identify communication needs and target audiences
Advanced communication and interpersonal skills to build and foster strong relationships as well as drive change initiatives
Advanced skill to appropriately use technology and relevant event planning and management tools
Knowledge of health-education theories, research and program assessment, including planning, design, implementation, and evaluation of health programs
General graphic design skills and skill using relevant graphic communication software
Skill at collaborating with diverse individuals and groups to achieve goals
Excellent organizational and time management skills
Exceptional interpersonal skills, including strong public speaking, listening, and interpretive skills
Ability to learn and adhere to strict confidentiality laws such as HIPAA and FERPA and campus/Chancellor’s Office policies
A bachelor's degree and/or equivalent training
Two (2) years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs

Nice To Haves

Master’s degree or equivalent in an approved program in Communications, Health Education, Public Health, or a related field
At least two (2) years of experience performing marketing and outreach within a public health setting
At least two (2) years of experience working in higher education setting

Responsibilities

Develop and maintain engaging marketing content for websites, social media, video, print, and other communication channels
Plan and implement culturally relevant marketing, branding, communication, and outreach campaigns promoting Student Wellness Center services, events, and healthy behaviors
Coordinate outreach requests, communication schedules, event promotion, and educational initiatives with Student Wellness Center leadership and campus partners
Build campus relationships, maintain outreach materials, and develop sustainable processes and protocols for marketing and outreach
Recruit, train, direct, evaluate, and manage student employees supporting social media, marketing, and outreach activities