Marketing and Email Automation Associate

Neuberger Berman • New York, NY

5d • $80,000 - $100,000 • Hybrid

About The Position

We are seeking an experienced Email & Marketing Automation Associate to execute and manage high-volume email communications supporting North America Marketing across Intermediary, Institutional, and Private Wealth audiences. This role focuses on lifecycle and lead generation programs, including newsletters, one-off sends, and drip/nurture journeys, with a strong emphasis on audience targeting, testing, and performance optimization.
You will own day-to-day campaign production and deployment in a marketing automation platform (e.g., Eloqua), partnering closely with channel marketing, digital marketing, and other stakeholders to deliver timely, accurate, and compliant communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 3+ years of hands-on email marketing experience in a fast-paced, execution-focused environment.
• 2+ years of experience using a marketing automation platform (Oracle Eloqua strongly preferred).
• Strong understanding of CRM-enabled email marketing, including audience targeting/segmentation, suppressions, and email deliverability best practices.
• Working knowledge of email-specific HTML/CSS, including updating templates and supporting dynamic/personalized content.
• Proven ability to manage multiple concurrent requests with excellent prioritization, attention to detail, and end-to-end ownership.
• Strong written, verbal, and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.
• Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Responsibilities

• Email Campaign Management and Distribution
• Responsible for executing and managing email campaigns across lead generation and customer journey lifecycles for the North America Intermediary, Institutional and Private wealth businesses.
• Manage planning, execution, and performance of all lifecycle emails, including drip, one-off, and campaign emails to educate, nurture, and drive conversion.
• Collaborate across Global Marketing Initiatives, and Sales teams to understand the customer journey and drive optimal touch strategy including audience segmentation, messaging, and cadence to improve conversion.
• Manage the email development process, including ideation, design, campaign production, A/B testing, and analysis, with help of offshore support. Drive best practices and learnings.
• Maintain and drive the request intake process, audience selection criteria, target segments, omnichannel journey flows, suppressions, and templates across email platforms.
• Translate marketing-provided copy and creative into well-structured Eloqua emails, including light-to-moderate HTML/CSS updates and dynamic assets as needed.
• Support email deployment for stakeholders in APAC (primarily Australia) and provide back up support for EMEA as needed.
• Platform Improvement
• Be a subject matter expert and manage the Eloqua platform infrastructure, including data hygiene, email compliance, data integrations, forms, etc.
• Proactively push new infrastructure enhancements with Marketing technology team, such as new metadata fields, enhanced unsub process, data sync with CRM and other marketing enablement tools
• Manage vendor relations to ensure timely product updates/upgrades, servicing support, and no service disruptions.
• Manage day-to-day operations and prioritization for the offshore support.

Benefits

• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level