Marketing and Email Automation Associate

Neuberger Berman • New York, NY

13d • $80,000 - $100,000

About The Position

We are seeking an experienced Email & Marketing Automation Associate to execute and manage high-volume email communications supporting North America Marketing across Intermediary, Institutional, and Private Wealth audiences. This role focuses on lifecycle and lead generation programs, including newsletters, one-off sends, and drip/nurture journeys, with a strong emphasis on audience targeting, testing, and performance optimization. You will own day-to-day campaign production and deployment in a marketing automation platform (e.g., Eloqua), partnering closely with channel marketing, digital marketing, and other stakeholders to deliver timely, accurate, and compliant communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 3+ years of hands-on email marketing experience in a fast-paced, execution-focused environment.
• 2+ years of experience using a marketing automation platform (Oracle Eloqua strongly preferred).
• Strong understanding of CRM-enabled email marketing, including audience targeting/segmentation, suppressions, and email deliverability best practices.
• Working knowledge of email-specific HTML/CSS, including updating templates and supporting dynamic/personalized content.
• Proven ability to manage multiple concurrent requests with excellent prioritization, attention to detail, and end-to-end ownership.
• Strong written, verbal, and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.
• Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Responsibilities

• Email Campaign Management and Distribution Responsible for executing and managing email campaigns across lead generation and customer journey lifecycles for the North America Intermediary, Institutional and Private wealth businesses.
• Manage planning, execution, and performance of all lifecycle emails, including drip, one-off, and campaign emails to educate, nurture, and drive conversion.
• Collaborate across Global Marketing Initiatives, and Sales teams to understand the customer journey and drive optimal touch strategy including audience segmentation, messaging, and cadence to improve conversion.
• Manage the email development process, including ideation, design, campaign production, A/B testing, and analysis, with help of offshore support. Drive best practices and learnings.
• Maintain and drive the request intake process, audience selection criteria, target segments, omnichannel journey flows, suppressions, and templates across email platforms.
• Translate marketing-provided copy and creative into well-structured Eloqua emails, including light-to-moderate HTML/CSS updates and dynamic assets as needed.
• Support email deployment for stakeholders in APAC (primarily Australia) and provide back up support for EMEA as needed.
• Platform Improvement Be a subject matter expert and manage the Eloqua platform infrastructure, including data hygiene, email compliance, data integrations, forms, etc.
• Proactively push new infrastructure enhancements with Marketing technology team, such as new metadata fields, enhanced unsub process, data sync with CRM and other marketing enablement tools Manage vendor relations to ensure timely product updates/upgrades, servicing support, and no service disruptions.
• Manage day-to-day operations and prioritization for the offshore support.

Benefits

• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level