2027 Spring Internship | Frisco Bowl | Marketing & Digital Media

FC Dallas•Frisco, TX

3d•Onsite

About The Position

The Frisco Bowl is seeking a Marketing and Digital Media Intern to support marketing and social media initiatives that promote the bowl game and increase brand awareness. The intern will assist the team with day-to-day bowl game objectives and gain experience in sports, entertainment, and marketing. The internship runs from January through May 2027 and is unpaid; it must be completed for college credit from an accredited university. It is an in-person position, primarily at Toyota Stadium in Frisco, Texas, and requires 15–20 hours per week. Scheduling can be flexible around school or work commitments, though some nights, weekends, holidays, and other non-traditional hours are required.

Requirements

Must be an active college student.
Must receive college credit for the internship from an accredited university.
Must be able to work 15–20 hours per week, primarily at Toyota Stadium in Frisco, Texas.
Proficiency in Microsoft Outlook, Word, Excel, PowerPoint, and Canva is required.
Able to work a flexible schedule, including select nights, weekends, holidays, and non-traditional business hours based on event and activation needs.
Energetic, self-starting, and confident.
Collaborative and able to work independently as well as in a team environment.
Deadline-driven and capable of working under pressure while managing multiple projects.
Creative content contributor with an interest in social media and digital storytelling.

Nice To Haves

Pursuing a degree and/or career in Sports Marketing, Digital Media, Marketing, or Public Relations.
Proficiency in Adobe Creative Suite applications.
Photography and videography skills.
A portfolio or examples of social media content, graphic design, photography, or video work.

Responsibilities

Assist in developing marketing strategies and social media campaigns to increase brand awareness for the bowl games and related events.
Help plan and create monthly social media content calendars and support marketing and promotional efforts across Instagram, X, and other digital channels.
Create social media content and marketing materials using digital design tools.
Assist with on-site content capture and digital coverage during bowl promotional events and community activations.
Assist in planning sponsor marketing activities for the games.
Assist with marketing research projects.
Help schedule and organize logistics for promotions and events.
Assist with creating recap books for media, collateral, and licensing items.
Contribute original content and marketing materials for the Frisco Bowl's official social media channels and digital platforms.
Assist with off-site activations, promotional events, and grassroots marketing efforts.