Marketing and Digital Engagement Associate

Mark Morris Dance Group • New York, NY

3d • Hybrid

About The Position

The Mark Morris Dance Group (MMDG), an internationally renowned dance company, seeks a Marketing and Digital Engagement Associate to support the execution of integrated marketing and content strategies. This role focuses on strengthening the visibility of Artistic Director Mark Morris, the touring Dance Group and Music Ensemble, and the organization’s education and community engagement programs. As part of a motivated marketing team, the Associate will support initiatives across owned, earned, and paid channels, with a primary focus on social media and website management. The position will also assist during a website redesign and reports to the Director of Marketing & Communications. The successful candidate will join a collaborative community dedicated to artistic excellence, access to the arts, and community engagement, upholding core values of equity, diversity, and inclusion.

Requirements

• 1-3 years of experience in a marketing role, preferably with a focus on social media and website management
• Experience working with social media management platforms such as Hootsuite, Sprout Social, or ContentCal
• Experience using content management systems (CMS), preferably WordPress
• Experience with Google Analytics
• Knowledge of major social media platforms and best practices for audience engagement
• Proficiency with Microsoft Office Suite, Adobe Creative Suite (Premier Pro) and Canva
• Experience filming dance/movement
• Creative, resourceful, and entrepreneurial mindset with a proactive, roll-up-your-sleeves approach
• Highly organized and able to manage multiple priorities while consistently meeting deadlines.
• Communicate clearly and professionally, both in writing and verbally, and can represent the organization effectively with internal and external stakeholders.
• Proactive and take initiative, anticipating needs, following through on tasks, and seeking solutions independently.
• Strong attention to detail and take pride in producing accurate, polished work.
• Comfortable working onsite and collaborating with a small, dynamic team in a creative environment.
• Interest in or appreciation for the performing arts and are motivated to support mission-driven work.
• Adaptable and open to feedback, with a willingness to learn and grow within the role.

Responsibilities

• Create (including filming/editing) and curate content for social media channels – 2 Instagram accounts, 3 Facebook pages (Mark Morris Dance Group, Mark Morris Dance Center, Dance for PD), LinkedIn.
• Implement content and engagement tactics to grow audience reach and engagement on all channels, ensuring content is aligned with marketing and fundraising initiatives.
• Contribute to the development of paid advertising content for Dance Group, Dance Center, and Dance for PD programs across social media platforms.
• Serve as the primary point of contact for the Dancer Liaison, developing prompts for content capture and facilitating monthly or bi-monthly check-ins to support ongoing content creation.
• Analyze and report monthly on results across social media channels.
• Optimize tactics based on monthly performance reports.
• Track emerging trends and platform updates across social media channels and strategically integrate them into organizational content.
• Collaborate with company members and faculty members to highlight important dates, awareness months, and upcoming events across channels.
• Collaborate and coordinate with presenters and organization partners on customer social content and social media plans.
• As web lead, manage the main website to ensure that it is up to date; work with staff across the organization to develop or secure content for the website.
• Support the organization during a current website redesign reflecting the three core pillars: Dance Group, Dance Center, and Dance for PD by way of implementation and testing prior to launch.
• Work with other departments to ensure microsites remain current and accurate.
• Troubleshoot website issues and liaise with the external web agency; monitor contracted work and plan for upcoming web projects and revisions.
• Manage the organization’s Google Business account, including updating business information as needed and responding to reviews in a timely and professional manner.
• Monitor Google Alerts and press updates related to the Mark Morris Dance Group.
• Upload and update new classes, workshops, and intensives, in collaboration with The School and Adult Programs teams.
• Collaborate with partner organizations featured on the MMDG website for partnerships, ensuring their information is updated and accurate.
• Create and execute emails within Salesforce for Adult Programs (biweekly, 23,000+ recipients), The School (in alignment with registration and programs, 15,000+ recipients), and Operations (as needed 5,000+ recipients).
• Assist Marketing team with email marketing, maintenance of press assets, and other tasks as needed.

Benefits

• Paid vacation, sick/personal leave, holidays and bonus days
• Employee Health and Life insurance covered 100%
• Flexible Spending Plan
• Voluntary vision and dental coverage
• Pre-tax commuter benefit
• 403(b) retirement plan
• Access to special events and MMDG performances
• Access to free and discounted classes at the Dance Center and online
• Invitations to cultural events are extended to staff members by community partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed