Marketing and Development Communications Specialist

University of Arkansas•Fayetteville, NC

4h•Onsite

About The Position

The University of Arkansas System Division of Agriculture is a statewide campus with faculty based on university campuses, at Research and Extension Centers, and in every Arkansas county. It consists of the Arkansas Agricultural Experiment Station (AES) and the Arkansas Cooperative Extension Service (CES), and is home to more than 1400 employees. The Division was established in 1959 and is headed by the Vice-President for Agriculture. The Division headquarters is located in Little Rock with the rest of the University of Arkansas System Administration. As an employer, the University of Arkansas System Division of Agriculture offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance.

Requirements

Bachelor’s degree in a related field
Must submit a portfolio and/or links to previous marketing and communications work.
Candidates should include a brief description of their role in creating submitted materials.

Nice To Haves

1+ years’ experience in marketing and/or communications
Excellent verbal and written communication skills
Proficiency with design tools (Canva, Adobe Creative Suite)
Positive and collaborative work ethic
Experience with donor communications or fundraising campaigns
Experience coordinating marketing or outreach events
Familiarity with agriculture, higher education, and/or commodity groups

Responsibilities

Market new varieties from the Foundation Seed program to seed dealers statewide
Represent the Foundation Seed program as a vendor at two annual rice field days
Organize a commercial field day for rice and soybean farmers and seed dealers
Attend industry meetings as an exhibitor, including: Independent Professional Seed Association Annual Conference, Arkansas Seed Dealers Association Summer Convention, Anheuser-Busch Annual Rice Grower Day and Discovery Farm Showcase, USA Rice Outlook Conference, Rice Technical Working Group
Establish and maintain regular communications with seed dealers, including monthly updates during the growing season
Assist with end-user-focused marketing efforts for ARoma 22 aromatic rice
Assist with special event communications and marketing
Create engaging marketing materials for event booths, flyers, and other promotional uses
Promote fruit varieties through targeted marketing efforts, including attendance at annual fruit field days.
Create content for paid advertising (i.e., billboards, social media, etc.)
Develop materials promoting the new department of food science building for use by the UADA development team
Write copy for donor communications, including emails, thank-you notes, individualized proposals, donor follow-up, and talking points
Create templates for newsletters, letterhead and gift receipts