Marketing and Design Officer

National Capital Commission•Ottawa, ON

5d•CA$66,836 - CA$85,106•Hybrid

About The Position

The Policy, Public and Legal Affairs (PPLA) Branch is responsible for increasing awareness and improving user experience to effectively position the National Capital Commission (NCC) as planner and steward of the National Capital Region, as well as to promote its programs and assets to targeted stakeholders and users. The incumbent plans, coordinates and delivers marketing campaigns, graphic design products and a range of communications materials. They also apply expertise and judgment to optimize content across digital, print and social media platforms, ensuring alignment with corporate objectives, branding guidelines and accessibility standards.

Requirements

A degree from a recognized post-secondary institution with a specialization in communications, marketing or graphic design, or an acceptable combination of education, training and/or experience.
One to three years of experience in planning and delivering marketing campaigns.
One to three years of experience in creating graphic design products.
One to three years of experience in producing communications materials across digital and traditional platforms.
Experience analyzing performance metrics and recommending improvements.
Knowledge of marketing theories and principles, processes and practices, including campaign planning, audience segmentation and performance measurement.
Knowledge of graphic design principles and visual communications.
Knowledge of emerging technologies and tools in communication and marketing, including accessibility standards and alternative formats.
Knowledge of relevant software tools, including Adobe Creative Suite, Canva, Hootsuite, Google Analytics and ClickDimensions.
Knowledge of project and multimedia asset management.
Analytical skills to monitor and evaluate the performance of marketing campaigns, newsletters and visual content using data and engagement metrics.
Problem-solving skills to identify and address challenges arising during campaign development and execution.
Communication skills to write clearly, concisely and persuasively for diverse audiences and platforms.
Ability to collaborate effectively with internal clients, partners and vendors.
Ability to provide applied guidance on marketing approaches and graphic design within established frameworks.
Demonstrating integrity and respect – Civility and well-being.
Thinking things through – Innovating through analysis and ideas.
Working effectively with others – Relationships and trust building.
Showing initiative and being action-oriented – Getting things done.
Possess or eligible to obtain Reliability security clearance.
Linguistic profile: Bilingual CBC.
Must reside within a commutable distance from the workplace.

Responsibilities

Plans, coordinates and delivers marketing campaigns.
Creates graphic design products.
Produces a range of communications materials.
Applies expertise and judgment to optimize content across digital, print and social media platforms.
Ensures alignment with corporate objectives, branding guidelines and accessibility standards.
Monitors and evaluates the performance of marketing campaigns, newsletters and visual content using data and engagement metrics.
Identifies trends, derives insights and makes evidence-based recommendations to optimize strategies and achieve organizational objectives.
Identifies and addresses challenges arising during campaign development and execution.
Formulates creative, practical solutions to meet deadlines and deliver quality outputs across multiple concurrent projects.
Writes clearly, concisely and persuasively for diverse audiences and platforms.
Collaborates effectively with internal clients, partners and vendors.
Provides applied guidance on marketing approaches and graphic design within established frameworks.