Marketing and Communications Specialist

Woda Cooper•Columbus, OH

2d•Hybrid

About The Position

Woda Cooper Companies, Inc. and its affiliates specialize in the development, design, construction, and management of high-quality affordable multi-family communities, senior communities, and single-family homes. The company was founded in 1990 and now has operations in 19 states and a portfolio of 375 communities and 19,000 units operating or under construction. Green building is standard with certifications including Passive House, Zero Energy Ready Homes, LEED, Enterprise Green, EarthCraft, and ENERGY STAR. Woda Cooper Companies has offices in Georgia, Indiana, Kentucky, Maryland, Michigan, Ohio, and Virginia. Affordable Housing Finance magazine ranked Woda Cooper Companies 7th in nation among developers and 17th among owners. The marketing & communications specialist is a new position created to support corporate communications and property marketing. You’ll have a combination of ongoing tasks and new projects & initiatives. You’ll assist the marketing department in creating and editing videos, creating new graphic templates, assisting in running Google & Meta ads, building automations, and other tasks to help support corporate communications and to ensure that community occupancy remains high. You’ll assist the PR Department planning and managing company events such as groundbreakings and grand openings, help plan and write social media and mass email campaigns, update the company website, and captain online reputation management. You’ll assist the VP of Communications on projects ranging from beta tests of new marketing channels to AI & automation projects.

Requirements

4-year degree in digital marketing-related field or equivalent experience.
Intermediate experience in Microsoft Office.
Experience utilizing PPC or engagement campaigns on the largest ad networks (Google, Bing/LinkedIn, Meta, etc.).
Experience with social media platforms (Facebook, Instagram, Reddit, TikTok, LinkedIn, etc.).
Working knowledge of SEO.
Working knowledge of email marketing.
Experience in design (Adobe Creative Cloud or Canva).
Writing for public audiences (social media, mass emails, and/or press releases).

Nice To Haves

Experience in real estate industry.
Basic understanding or experience with LLM’s like ChatGPT, Copilot, Gemini, etc.
Basic familiarity with generative AI.
Experience in mass/batch generation of documents, graphics, or video.
PowerQuery/PowerBi experience.
Geofencing experience.
CMS experience, especially WordPress.
Customer service or event production experience.
Comfort with occasional public speaking.

Responsibilities

Support regional marketing leads.
Place digital ads on relevant platforms, including Google AdSense, Meta for Business, TikTok for Business, etc.
Create marketing collateral including banner ads, copy, physical print material, etc., utilizing Adobe Creative Cloud or Canva.
Writing and proofreading.
Edit video using Adobe Premiere Pro or Canva.
Lead projects as assigned.
Assist with social media & mass email strategy.
Identify digital trends and insights to optimize spend and outcomes.
Assist in management of company and property SEO.
Assist in online reputation management (currently Birdeye platform).
Edit photos or videos as directed.
Complete assigned training to increase skillset.
Update company website (currently WordPress).
Support company events.
Crosstrain with PR team.