Marketing and Communications Specialist

Arizona State University•Tempe, AZ

3d•$54,600 - $71,000•Onsite

About The Position

The Marketing and Communications Specialist for the Institute of Human Origins (IHO) is an energetic, detail-oriented, creative writer and storyteller who works collaboratively to identify, research, write, curate and edit content for all internal and external communications vehicles and platforms. From interviewing and writing engaging stories that connect with the larger community to the development and deployment of creative digital campaigns, the Marketing and Communications Specialist works closely and collaboratively with staff and faculty in the unit as well as The College Dean’s Office and partners across the university to support ASU’s enterprise communications initiatives. Under the supervision of the Director, the successful candidate will be a reliable self-starter who is able to prioritize and independently manage their workload to meet set deadlines.

Requirements

Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Demonstrated excellence in verbal and written communication skills, including a thorough understanding of AP style and following a writing style guide.
Demonstrated experience in developing effective social media campaigns and utilizing social media scheduling tools.
Demonstrated knowledge of Salesforce Marketing Cloud or other email marketing platforms.
Demonstrated knowledge of Drupal or other website management platforms.
Demonstrated experience working in a higher education and/or executive environment.
Experience planning, developing and producing creative, high-quality communications content for multiple audiences and channels.
Experience translating complicated or technical subjects into common language.
Experience interviewing subject matter experts.
Experience in planning and maintaining a regular editorial schedule and pitching stories to editors or supervisors.
Experience in establishing and maintaining effective working relationships with faculty, staff, students, alumni and development teams and community partners.
Experience writing feature stories for general audiences.
Demonstrated skill in project management, strategic communication planning, and media placement.

Responsibilities

Lead communications and marketing strategy to increase awareness of the Institute.
Supervises and coordinates all print and electronic marketing, promotion, and public relations functions of the Institute.
Collaborate with leadership and staff to plan and deliver communications initiatives, including messaging, campaign development, and multi-channel content creation, that support outreach and engagement.
Research and write content including emails, newsletters, news stories, social media posts, announcements and web pages, including the biannual newsletter and annual appeal.
Help prepare materials such as programs, signage, presentations and post-event coverage.
Maintain and update website pages with timely program, event, and news content.
Support communications infrastructure including Salesforce Marketing Cloud, distribution lists, and ASU iSearch directory.
Maintain and adhere to the ASU and The College brand voice and tone.
Develop and execute long- and short-term communication plans to support outreach and development initiatives of the department.
Oversee key areas of internal and external communications, media relations, public relations and community outreach.
Serves as a resource for IHO scientists and students for communications support.
Promotes IHO brand identity within ASU guidelines and policies to increase local, national and international visibility as the leading research center for human origins.
Promotes IHO science through placing stories in high-level media outlets and building external media relations.
Identifies and repurposes news and promotional information.
Tracks research accomplishments of IHO scientists and students to prepare annual reports and other external communications to support outreach initiatives.
Support the IHO Director with internal and external communications.
Implement appropriate internal communications efforts among faculty, staff, and students to develop and maintain a strong sense of identity and community.
Promotes standardized messaging across the unit.
Assist with the communications needs in partnership with the ASU Foundation and The College Development staff in support of the identification, cultivation, and stewardship of educational, institutional and individual relationships of the Institute.
Provide stewardship support in partnership with the ASU Foundation and The College Development staff for IHO Board of Directors, Research Council, and other external stakeholders.