Marketing and Communications Specialist

Texas Wesleyan University Portal•Fort Worth, TX

3d•Hybrid

About The Position

The Marketing Communication Specialist contributes to the success of the Marketing and Communications department by contributing to and implementing email campaigns; writing for the university website, blogs and news content; and generally providing writing and support to the Marketing and Communications department. The Marketing Communication Specialist supports a targeted web SEO / GEO strategy and helps produce content accordingly; ensures that email communications and web content are optimized for key conversions and follow rules of grammar, AP Style, visual design and quality assurance. After 180 days of successful employment, this position is potentially a hybrid position (three days/week in office). Schedule established by supervisor.

Requirements

Writing and support to the Marketing and Communications department
Supports a targeted web SEO / GEO strategy
Ensures that email communications and web content are optimized for key conversions
Follows rules of grammar, AP Style, visual design and quality assurance
Experience with Slate CRM
Understanding of the admission funnel of each program, including graduate and undergraduate programs
Website updates
Creative brainstorms
Survey creations
Copy writing
Media communications
Creative copy writing efforts
Website content
Commercials
Email
Magazine articles
Press releases
Digital marketing copy

Nice To Haves

Potentially a hybrid position (three days/week in office) after 180 days of successful employment.

Responsibilities

Writes and publishes web copy that implements key word optimization for txwes.edu.
Researches potential blog topics that align with the university’s SEO strategy, then writes agreed-upon blog posts for txwes.edu blog.
Helps manage the review, editing, and approval of blog posts written by agency partners.
Maintains and implements both on-page and off-page SEO efforts.
Monitors, edits and corrects site content for accuracy, editorial style guidelines (including AP Style) and rules of grammar.
Assists the Senior Marketing Manager to write and implement strategic marketing emails in the Slate CRM, ensuring mobile-friendly templates.
Ensures that the needed web content is in place to support marketing emails.
Understands the admission funnel of each program, including graduate and undergraduate programs, to optimize communication for the target audience.
Supports marketing and communications team projects such as: website updates, creative brainstorms, survey creations, copy writing, media communications, etc.
Performs other related duties and projects as assigned.
Supports creative copy writing efforts of the office of Marketing and Communications including: website content, commercials, email, magazine articles, press releases and digital marketing copy that focus on key conversions and enforces brand identity.