Marketing and Communications Manager

Saint Francis House Inc • Boston, MA

3d • $75,027 - $82,509 • Hybrid

About The Position

St. Francis House is seeking a Marketing and Communications Manager to drive creative positioning, strategic storytelling, and multi-channel digital growth. This role is crucial for elevating SFH’s programs and services to inspire prospective donors and broad community support. The Manager will lead digital acquisition efforts, blending organic social media storytelling with targeted paid advertising campaigns to reach new supporters, convert followers into donors, and expand online visibility. This position reports to the Vice President of Philanthropy & External Affairs and supervises the Marketing & Communications Coordinator. St. Francis House is dedicated to addressing homelessness as a public health, social, and racial justice issue, providing comprehensive services to nearly 500+ adults daily.

Requirements

• Proven track record in creative storytelling, brand positioning, and pitching mission-driven programs to diverse external audiences.
• Expertise in managing social media channels and driving growth using both organic content strategy and paid digital ad execution.
• Excellent written and verbal communication skills with strong narrative writing abilities.
• Proficiency with digital donor acquisition platforms, email marketing tools (Classy, MailChimp, Blackbaud), CMS platforms (WordPress), and social management tools (Sprout Social).
• Proficiency in visual design tools (Adobe Creative Suite, Canva).
• Strong analytical ability to measure campaign ROI and optimize digital content based on performance metrics.
• Bachelor's degree in communications, marketing, non-profit management, English, journalism or relevant field.
• Minimum of five years working in a marketing or communications position.
• Demonstrated hands-on experience designing and executing paid digital campaigns aimed at donor/customer acquisition.
• Proven experience in cross-departmental collaboration, pitch deck development, and external vendor management.
• Experience using Microsoft Office (excel, Outlook, etc.) required.
• Experience using desktop publishing, photo editing software and database experience (Adobe Suite and Canva) required.
• Experience with HTML and website management required.
• Experience working with online fundraising software and designing constituent emails within an email-marketing platform, (Classy, Blackbaud, MailChimp) required.
• Experience creating content and overseeing social media accounts, such as Facebook, Instagram, LinkedIn, YouTube.

Responsibilities

• Craft high-impact brand positioning and compelling narrative arcs for SFH’s core programs (day shelter, housing, employment, behavioral health, substance use disorder services), translating complex human services into persuasive public-facing pitches, collateral, and presentations.
• Formulate and manage an integrated digital strategy across social platforms (Meta/Facebook, Instagram, LinkedIn, YouTube). In collaboration with our outside vendor, combine high-quality organic storytelling with targeted paid ad campaigns on Meta, Google, and YouTube, engineered to acquire new donors, capture leads, and deepen engagement.
• Partner with Annual Giving and Major Gift Officers to create tailored pitch packages, individualized donor proposals, impact reports, and presentation materials that speak directly to specific donor interests.
• Direct website content strategy, landing page design, and search engine optimization (SEO/GEO) to elevate search rankings, convert web traffic into donors, and maintain brand integrity.
• Pitch stories highlighting SFH programmatic innovations to local and regional media; serve as a key point of contact alongside leadership for press and public inquiries.
• Manage all strategic messaging for key fundraising campaigns and major events, including drafting speeches, crafting promotional copy, and developing event marketing materials. In collaboration with the Development Events Coordinator, plan and execute special public-facing events as needed (i.e. grand openings, ribbon cuttings, etc).
• Monitor, analyze, and report on key performance indicators (KPIs) across organic posts, paid advertising, web traffic, and email campaigns to continuously refine digital donor acquisition strategies.
• Supervise the Marketing & Communications Coordinator; manage relationships with external design agencies, media buyers, copywriters, and video production partners.
• Oversees the daily workflow of assigned staff.
• Interviews, selects, trains staff.
• Provides constructive and timely performance communication.
• Handles progressive warning and termination of employees in accordance with agency policy/procedure.

Benefits

• Up to 90% of individual insurance premiums paid for Harvard Pilgrim Health Care health insurance
• Altus dental insurance
• 4 weeks of vacation
• 13 holidays recognized per year
• employer – paid life & disability insurance
• a vested 403b retirement with 5% match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level