United Way of Greater Charlotte - Marketing and Communication Manager

United Way of Greater Charlotte•Charlotte, NC

5d•Onsite

About The Position

United Way of Greater Charlotte is boldly investing in what if. When Charlotte ranked last in the nation for economic mobility, United Way challenged ourselves and others to say what if every neighborhood has the resources it needs to break the cycle of poverty? And what if every person has equal access to opportunities? In response, United Way is going directly to where the needs are the greatest and is bringing new voices to the table to promote racial equity and ensure every neighborhood thrives. We believe that by challenging the what ifs and by moving together in hope, we can build thriving communities. The Marketing and Communications Manager leads the development and execution of United Way of Greater Charlotte's (UWGC) integrated marketing strategy, with full accountability for brand stewardship, omnichannel marketing campaign performance, media relations, and departmental results. This is an individual contributor and team leadership role requiring demonstrated experience owning marketing strategy, managing people or vendors, and presenting data-driven recommendations to executive leadership. The role reports directly to the Chief of Philanthropy Officer and collaborates across the organization to advance UWGC's mission and community visibility.

Requirements

Bachelor's degree in marketing, Communications, Business, or a related field; advanced degree a plus
5 or more years of progressive marketing experience, with demonstrated strategic ownership
Proven track record of developing and presenting annual marketing plans and brand strategies to senior or executive audiences
Experience managing direct reports, contractors, or agency partners with accountability for performance outcomes
Experience owning a departmental marketing budget, including spend forecasting and ROI reporting to leadership
Demonstrated success leading integrated, omnichannel marketing campaign from strategy through measurement with full ownership
Experience serving as an organizational spokesperson or managing select external media relationships
Proficiency across digital marketing disciplines: SEO, SEM, PPC, email marketing, social media, and web content management
Experience with Google products (Analytics/GA4, Ads, Workspace) and CRM platforms
Strong copywriting, editing, and communication skills across formats and audiences
Experience with project management tools such as Airtable; comfort managing multiple priorities simultaneously
Basic HTML knowledge; ability to troubleshoot email and web rendering issues
Ability to engage credibly with executive stakeholders, media contacts, community partners, and funders

Nice To Haves

Studies show that people from underrepresented groups often hesitate to apply unless they meet 100% of the qualifications. If you're passionate about lifting children and families out of poverty, have relevant skills and experience, and are eager to learn, we strongly encourage you to apply.
We value diverse perspectives and believe that your unique combination of skills, experiences, and enthusiasm might be exactly what we need.
Our goal is to build a talented, diverse team committed to our mission, so please don't hesitate to submit your application.

Responsibilities

Develop, own, and present the annual marketing plan and strategy to senior leadership, inclusive of goals, budget, channel mix, and performance benchmarks aligned to the organizational strategic plan
Manage brand strategy for UWGC, ensuring consistent voice, identity, and positioning across all internal and external touchpoints
Set measurable marketing goals tied to organizational priorities and report on progress to executive leadership
Proactively identify opportunities to advance brand awareness, community engagement, and donor and partner relationships
Plan and execute integrated omnichannel marketing campaign across digital and traditional channels including paid search, social media, email, and web
Manage and continuously optimize the UWGC website through content updates, SEO strategy, and user experience improvements using Google Analytics (GA4)
Lead paid digital advertising including Google Ads and social media campaigns; manage spend and report on ROI
Develop and distribute email marketing to external audiences via CRM; troubleshoot HTML issues as needed
Conduct ongoing keyword research, landing page optimization, and lead generation strategy tied to trackable conversions
Leads development and execution of integrated content strategies across digital and traditional channels, ensuring consistent brand voice, positioning, and audience-specific messaging
Produces and edits compelling content across email, web, social, and executive communications in partnership with cross-functional teams
Manages omnichannel content calendar, applying performance data and audience insights to continuously optimize messaging and campaign effectiveness
Manage contractors, and/or agency partners with accountability for deliverables, timelines, and quality of work
Oversee vendor and media partner relationships, including contract oversight and performance management
Own the full marketing budget including forecasting, spend tracking, and ROI reporting to leadership
Manage marketing project timelines and requests through Airtable; maintain an organizational metrics dashboard
Review, analyze, and present omnichannel marketing campaign results, user behavior, and performance data with actionable recommendations
Collaborate across departments to develop content, communications, and creative assets aligned with organizational priorities
Stay current on emerging marketing trends, technologies, and best practices; apply learning to advance organizational strategy