United Way of Greater Charlotte - Marketing and Communication Manager

United Way of Greater Charlotte • Charlotte, NC

7d • $63,450 - $68,800 • Onsite

About The Position

The Marketing and Communications Manager leads the development and execution of United Way of Greater Charlotte's (UWGC) integrated marketing strategy, with full accountability for brand stewardship, omnichannel marketing campaign performance, media relations, and departmental results. This is an individual contributor and team leadership role requiring demonstrated experience owning marketing strategy, managing people or vendors, and presenting data-driven recommendations to executive leadership. The role reports directly to the Chief of Philanthropy Officer and collaborates across the organization to advance UWGC's mission and community visibility.

Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field; advanced degree a plus
• 5 or more years of progressive marketing experience, with demonstrated strategic ownership
• Proven track record of developing and presenting annual marketing plans and brand strategies to senior or executive audiences
• Experience managing direct reports, contractors, or agency partners with accountability for performance outcomes
• Experience owning a departmental marketing budget, including spend forecasting and ROI reporting to leadership
• Demonstrated success leading integrated, omnichannel marketing campaign from strategy through measurement with full ownership
• Experience serving as an organizational spokesperson or managing select external media relationships
• Proficiency across digital marketing disciplines: SEO, SEM, PPC, email marketing, social media, and web content management
• Experience with Google products (Analytics/GA4, Ads, Workspace) and CRM platforms
• Strong copywriting, editing, and communication skills across formats and audiences
• Experience with project management tools such as Airtable; comfort managing multiple priorities simultaneously
• Basic HTML knowledge; ability to troubleshoot email and web rendering issues
• Ability to engage credibly with executive stakeholders, media contacts, community partners, and funders

Nice To Haves

• advanced degree a plus

Responsibilities

• Develop, own, and present the annual marketing plan and strategy to senior leadership, inclusive of goals, budget, channel mix, and performance benchmarks aligned to the organizational strategic plan
• Manage brand strategy for UWGC, ensuring consistent voice, identity, and positioning across all internal and external touchpoints
• Set measurable marketing goals tied to organizational priorities and report on progress to executive leadership
• Proactively identify opportunities to advance brand awareness, community engagement, and donor and partner relationships
• Plan and execute integrated omnichannel marketing campaign across digital and traditional channels including paid search, social media, email, and web
• Manage and continuously optimize the UWGC website through content updates, SEO strategy, and user experience improvements using Google Analytics (GA4)
• Lead paid digital advertising including Google Ads and social media campaigns; manage spend and report on ROI
• Develop and distribute email marketing to external audiences via CRM; troubleshoot HTML issues as needed
• Conduct ongoing keyword research, landing page optimization, and lead generation strategy tied to trackable conversions
• Leads development and execution of integrated content strategies across digital and traditional channels, ensuring consistent brand voice, positioning, and audience-specific messaging
• Produces and edits compelling content across email, web, social, and executive communications in partnership with cross-functional teams
• Manages omnichannel content calendar, applying performance data and audience insights to continuously optimize messaging and campaign effectiveness
• Manage contractors, and/or agency partners with accountability for deliverables, timelines, and quality of work
• Oversee vendor and media partner relationships, including contract oversight and performance management
• Own the full marketing budget including forecasting, spend tracking, and ROI reporting to leadership
• Manage marketing project timelines and requests through Airtable; maintain an organizational metrics dashboard
• Review, analyze, and present omnichannel marketing campaign results, user behavior, and performance data with actionable recommendations
• Collaborate across departments to develop content, communications, and creative assets aligned with organizational priorities
• Stay current on emerging marketing trends, technologies, and best practices; apply learning to advance organizational strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level