VCEA Marketing and Communications Director

Washington State University • Pullman, WA

12d • Onsite

About The Position

The Marketing and Communications Director provides strategic leadership for the Voiland College of Engineering and Architecture's marketing and communications efforts. In this position, you will lead the College's marketing and communications team in planning, developing, and implementing integrated branding, marketing, and communications strategies that deliver clear, consistent, and impactful messaging to internal and external audiences. As the Director, you will collaborate closely with College leadership to develop and execute communications plans that educate, inform, and engage students, faculty, staff, alumni, industry partners, donors, and other stakeholders. You will be responsible for overseeing the creation of compelling content across multiple platforms, evaluates the effectiveness of marketing, public relations, and social media initiatives through data and analytics, and continuously refines strategies to maximize reach and impact. Working in partnership with administrators, faculty, staff, students, professional organizations, community and business leaders, and Washington State University Communications, you will advance the College's reputation, strengthens its brand, and supports its strategic priorities through innovative and effective marketing and communications programs.

Requirements

• A Bachelor’s degree in communications, journalism, public relations or other relevant field
• Four (4) years of professional level experience in print or broadcast media, public relations work or other relevant experience
• At least one (1) year of supervisory experience

Nice To Haves

• Demonstrated experience making presentations.
• Experience with graphic design.
• Experience with social media marketing.
• Experience with analytics including their interpretation and presentation.
• Experience overseeing the design and production of print materials and publications.
• Excellent multitasking abilities and oral and written communication skills.
• Proven abilities in effective marketing/advertising strategies.
• Experience working with a variety of different populations.

Responsibilities

• Lead the College's marketing and communications team in planning, developing, and implementing integrated branding, marketing, and communications strategies.
• Develop and execute communications plans that educate, inform, and engage students, faculty, staff, alumni, industry partners, donors, and other stakeholders.
• Oversee the creation of compelling content across multiple platforms.
• Evaluate the effectiveness of marketing, public relations, and social media initiatives through data and analytics.
• Continuously refine strategies to maximize reach and impact.
• Advance the College's reputation, strengthens its brand, and supports its strategic priorities through innovative and effective marketing and communications programs.

Benefits

• Paid sick and vacation leave
• Paid holidays
• Medical, dental, life and disability insurance package for employees and dependents
• Retirement
• Deferred compensation
• Optional supplemental retirement accounts
• Training and development
• Employee tuition waiver

What This Job Offers

• Job Type: Full-time
• Career Level: Manager