About The Position

United Way of Greater Charlotte is boldly investing in what if. When Charlotte ranked last in the nation for economic mobility, United Way challenged ourselves and others to say what if every neighborhood has the resources it needs to break the cycle of poverty? And what if every person has equal access to opportunities? In response, United Way is going directly to where the needs are the greatest and is bringing new voices to the table to promote racial equity and ensure every neighborhood thrives. We believe that by challenging the what ifs and by moving together in hope, we can build thriving communities United Way of Greater Charlotte is seeking a skilled Marketing and Communications Specialist to support our communications and donor engagement work on a part-time contract basis. This role will work closely with our team to create compelling content across digital and print channels, amplify our mission through earned media, and support the design of materials that reflect our brand and community impact. This is a part-time contract position through the end of FY2026, (June 30, 2026) with the possibility of transitioning to a permanent role based on performance, goal attainment, and demonstrated KPIs.

Requirements

  • 3 to 5 years of experience writing content for social media, email newsletters, websites, and donor or stakeholder communications
  • 3 to 5 years of experience supporting the design of promotional materials, newsletters, and annual reports using tools like Canva or similar platforms
  • Strong written communication skills with the ability to adapt tone and voice across audiences and channels
  • Highly organized with the ability to manage multiple deliverables independently
  • Must submit writing sample(s) with application

Nice To Haves

  • 3 to 5 years of experience drafting press releases and pitching stories to local or regional media
  • Familiarity with photography and photo editing software
  • Experience working in a nonprofit, community-based, or mission-driven organization
  • Knowledge of the Greater Charlotte philanthropic or civic landscape

Responsibilities

  • Content Creation & Copywriting Write engaging content for social media platforms, email newsletters, the organization website, and donor communications
  • Develop clear, mission-aligned messaging that resonates with diverse audiences including donors, community partners, and the general public
  • Support storytelling efforts that highlight program impact and community outcomes
  • Media & Public Relations Draft press releases and pitch stories to local media outlets
  • Design & Visual Communications Support the design of promotional materials, newsletters, and annual reports using tools such as Canva
  • Ensure brand consistency across all materials and communications channels
  • Collaborate with internal teams to develop print and digital assets aligned with campaigns and initiatives
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