Marketing and Communications Associate

Washington Health Benef•Olympia, WA

6d•$64,160 - $69,739•Hybrid

About The Position

The Washington Health Benefit Exchange (Exchange) aims to significantly improve how Washington residents obtain health insurance through innovative solutions, a user-friendly experience, and core values of integrity, respect, equity, and transparency. The Exchange operates Washington Healthplanfinder, a portal used by a quarter of Washington residents for health and dental coverage. This role supports the Communications department, focusing on marketing, strategic communications, and internal communications. The position involves content management across websites, social media, marketing emails, and internal resources. It is a project-funded role with an anticipated end date of June 30th, 2027.

Requirements

Bachelor’s degree in marketing, communications or related field (Note: Qualifying experience may substitute year-for-year of the education requirement).
Two (2) years of experience providing customer service in professional or public-facing environments, including communicating clearly and effectively to diverse audiences.
Two (2) years of experience aligning campaign materials to be consistent and optimized across platforms.
Two (2) years of experience with Google Analytics/Ads, Meta Ads or other analytics tools.
Demonstrated experience communicating organizational mission, values and operating principles through internal communications, consistent with established guidelines and standards.
Demonstrated experience collaborating with leadership and/or project teams by using active listening and a team-oriented approach to gather information and support communication needs.
Ability to build and maintain internal and external customer focus and respond to customer inquiries in a timely manner.
Understanding of historical, current, and ongoing changes in the health care industry and barriers.
Proficiency within content management systems.
Experience with SEO optimizations.
Required education and experience may be gained concurrently.

Nice To Haves

Two (2) years of demonstrated experience creating and managing social media in a professional setting, including developing content to engage audiences and address or correct misinformation.
Demonstrated experience identifying, developing and pitching relevant story ideas and persuasive messaging to engage diverse audiences.
Strong writing skills including the ability to communicate clearly and at a 5th grade level, meeting the governor’s plain talk initiative.
Experience maintaining professional contact lists, including researching and updating reporter or stakeholder information, with attention to detail and the ability to establish and maintain professional rapport.
Demonstrated experience coordinating and distributing press releases or external communications to media, partners and internal audiences in accordance with established approval processes and guidelines.
Demonstrated experience distributing and maintaining communications materials is accurate, accessible and up to date.
Familiarity with the legislative process, state government and the budget process.
Knowledge of Washington state media markets and landscape.
The ability to communicate messages to different audiences with different needs.

Responsibilities

Communicate the Exchange’s mission and adhere to operating principles in internal communications.
Meet with Communications leadership to identify internal communication needs, build trust and gather first-hand information to support and promote staff projects and successes.
Update websites’ content and campaign pages using a content management system (CMS).
Apply search engine optimization (SEO) best practices to improve visibility.
Use a marketing mindset to spot story ideas, pitch ideas and develop persuasive messaging to support the Exchange’s work.
Launch multi-channel campaigns across email, SMS, web and social media through coordinated timelines, assets and execution.
Analyze, report and improve impact of multi-channel campaigns by tracking performance using dashboards and analytics tools.
Create social media content that garners new customers and retains existing customers by dispelling misinformation.
Respond to customers’ comments, complaints or questions on social media by providing online resources or connecting consumers to in-person assistance.
Maintain press lists through updates and research of new reporters.
Send press releases to media, external partners, staff and authorizing environment.
Ensure materials are distributed and readily accessible on digital platforms and print.
Support the Exchange's legislative and outreach priorities in partnership with subject matter experts on design and content.
Other duties as assigned.