Marketing and AI Transformation Program Manager

Ericsson•Boise, ID

4d•Hybrid

About The Position

We are looking for a Marketing & AI Transformation Program Manager to join our Marketing Strategy & Operations team, sitting within the Marketing Intelligence & AI Transformation function. This is an individual contributor role with cross-functional leadership scope is responsible for driving the operational execution, coordination, and organizational adoption of AI across the Marketing department. This is an execution and enablement role — not a technical build role — where success is measured by how effectively AI initiatives move from roadmap to real adoption across Demand Generation, Content, Product Marketing, Field Marketing, Marketing Operations, and beyond.

Requirements

At least 7 years in program management experience with a focus on enterprise transformation — ideally in B2B environments
Demonstrated experience designing and delivering training or enablement programs at scale
Strong track record leading cross-functional steering committees, councils, or governance forums
Familiarity with AI and machine learning concepts (generative AI, LLMs, automation, agents) sufficient to educate others and partner credibly with technical teams
Excellent stakeholder management and facilitation skills; able to hold multiple teams accountable to a shared roadmap
Strong communication skills — able to translate technical AI concepts into clear business language for diverse audiences
Experience with change management frameworks and organizational adoption of new tools or workflows

Nice To Haves

Background in instructional design or prior experience leading an internal AI council or center of excellence

Responsibilities

Administer the Marketing AI Council: scheduling, agendas, documentation, and follow-up actions to keep functional and technical leads aligned on priorities
Maintain a prioritized AI transformation roadmap with cross-functional input; track delivery, surface blockers, and produce biweekly status updates for Director and VP-level leadership
Define and manage intake processes for how marketing teams request AI-enabled support, ensuring requests are triaged and routed to the right technical teams
Collaborate with functional leads to identify, scope, and sequence AI use cases; translate technical capabilities into business-ready plans
Design and deliver role-specific AI training programs, progressive learning paths, and self-service resources that build AI fluency across the marketing organization
Champion AI-driven ways of working through internal communications, change management, and identifying team champions for peer-to-peer learning
Develop responsible AI use guidelines, document standard operating procedures, and ensure marketing practices align with organizational AI policies
Define and track KPIs for AI adoption and business impact; develop ROI narratives linking AI adoption to productivity and quality improvements

Benefits

Competitive package
Opportunity for an annual bonus
Subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution
Subsidized HMO option through Kaiser for California employees
Subsidized dental and vision coverage
401(k) plan with a 4% company match and immediate vesting
Company-paid employee basic life and AD&D insurance
Company-paid disability benefits
15 days of accrued vacation
Up to 3 personal days per year
11 annual holidays
8 hours of volunteer time
80 hours of sick time annually
Up to 16 weeks of paid maternity leave
6 weeks of parental or adoption leave at 100% of pay
Comprehensive Employee Assistance Program
Mobile therapy