Marketing and Admission Director

Sunset Woods Senior Living • New Berlin, WI

18h • Onsite

About The Position

Sunset Woods Senior Living is seeking a Marketing and Admission Director to join their team of dedicated professionals. The role focuses on person-centered care and is guided by the company's core values, CAPLICO: Customer Second (Employee First!), Accountability, Passion for Learning, Love One Another, Intelligent Risk Taking, Celebration, and Ownership. This position successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospective residents and their families, identifying individual candidate’s needs. The director is responsible for developing and maintaining productive internal and external marketing strategies, including referral sources and community relationships. Key responsibilities include maintaining occupancy levels, tracking and trending resident movements, serving as the central point of contact for all prospective residents, and managing the admission/assessment process in collaboration with the community management team.

Requirements

• Superior communication skills
• Strong customer service orientation
• Valid state issued driver’s license
• Travel are required

Nice To Haves

• Degree in marketing or human services field preferred
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred

Responsibilities

• Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.
• Ensures compliance with Resident Rights and HIPAA policies at all times.
• Fosters a positive community image in the local community and presents a professional image.
• Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members.
• Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.
• Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.
• Represents the community at local community functions by making informational presentations. This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events.
• Meets or exceeds the community’s established performance measures of the minimum contacts to be made per month.
• Meets budgeted occupancy goals for the community.
• Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates’ needs.
• Qualifies financially and physically eligible candidates and works towards a move-in commitment by every qualified candidate.

Benefits

• Paid holidays - New Years Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas
• Paid vacation and sick time
• Paid training
• Medical/Dental/Vision
• 401k
• Employee Assistance Programs
• Employee Emergency Fund
• Plus, many more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees