Marketing Analytics Partner

Athene • West Des Moines, IA

8d

About The Position

Athene is seeking an innovative and motivated professional to join our marketing analytics team that uses data & insights to inform strategic & targeted marketing campaigns. In this role, you'll support the administration & maintenance of marketing data, audiences, and campaign lists that enable the execution of targeted, effective programs.

Requirements

• 3+ years of relevant experience wrangling, analyzing, and interpreting data in a business setting, or relevant experience.
• Familiarity with relational databases and ability to merge and analyze data from various sources and of differing formats.
• Experience using SQL to query and join large, complex datasets.
• Proficiency in Microsoft Excel.
• Strong organizational skills and the ability to manage a variety of tasks simultaneously.
• Comfort leveraging generative AI tools (e.g., ChatGPT, Claude, Copilot) to augment or accelerate workflows.
• Strong critical thinking and problem-solving skills.
• Bachelor’s degree in Statistics, Mathematics, Computer Science, Business Analytics, Management Information Systems, another quantitative field, or equivalent experience.

Responsibilities

• Participate in the collection, management, and dissemination of internal & external data to support marketing campaign & database initiatives.
• Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
• Gather and document requirements for audience selection criteria, and where appropriate make recommendations for targeted segmentation.
• Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
• Translate data and analytical findings into clear, actionable insights for non-technical stakeholders.
• Maintain documentation for all processes and procedures.
• Identify process improvement opportunities and implement repeatable or automated solutions, where applicable.
• Contribute to a data-driven marketing culture by advancing knowledge of data assets among business partners.
• Maintain up-to-date data dictionaries and glossaries to ensure data quality and consistent use across the team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level