Marketing Analytics Manager

Bully Pulpit International•Washington, DC

1d•Hybrid

About The Position

Bully Pulpit International (BPI) is seeking a Marketing Analytics Manager with a broad range of data analysis, visualization, and strategic thinking skills. This role involves analyzing media measurement projects and expanding the scope of advertising questions the team can answer by improving analysis methodology. The position operates at the forefront of ad technology, requiring a data-driven problem solver ready to tackle analytical challenges and anticipate future shifts in the landscape. BPI is an outcomes agency with over 400 team members across six countries and thirteen offices, specializing in strategic communications, public affairs, research, and digital marketing.

Requirements

3-5 years of demonstrated experience in data analytics, digital advertising, or marketing science.
Knowledge of advanced statistical concepts and experience with their applications.
Demonstrated capacity to prioritize and manage multiple large, data-heavy client projects concurrently.
Experience with project management tools like Monday.com, Slack, or Asana
Experience cleaning, standardizing, and evaluating the quality of large, complex data sets to drive critical decision-making processes.
Exposure to or experience with specialized data tools, automated workflows, or programming languages (e.g., R packages, Python, Datorama, SuperMetrics, Tableau, LiveRamp).
Familiarity with AdTech methodologies (e.g. multi touch attribution, identity graphs, etc.)
Demonstrated ability to explain advanced concepts to a diverse set of stakeholders with a wide range of technical comfort and capabilities.
Motivated to solve complex problems on behalf of a diverse client roster, from progressive political organizations and non-profits to Fortune 500 companies.

Responsibilities

Manage data, analytics, and reporting workflows for paid media campaigns, including reporting dashboard setup, QA, and troubleshooting.
Strategically implement website analytics and conversion tracking.
Execute audience onboarding and activation for paid media campaigns.
Own functional areas of data reporting (e.g., Datorama ETL process, performance benchmarks) and/or substantial client analytics projects.
Use statistical knowledge & critical thinking to generate accurate and actionable insights.
Attend and lead meetings and calls with vendors, internal teams, and clients.
Share and contribute to the agency’s strategic approach to media reporting and measurement.
Create clean, professional visuals that make advanced technical concepts easy for non-technical audiences to understand.
Pay close attention to platform releases, new ad tech, and emerging tools, assessing how they fit into BPI’s stack and making recommendations for broader team adoption.
Directly manage Marketing Analytics fellows and provide mentorship to Marketing Analysts and Senior Marketing Analysts.
Assist in training team members on marketing analytics processes and the agency's analytics/AdTech technology stack.